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The Latest Breaking News from Mattel

Hello, dolly: meet the Barbie fans getting ready for a fabulous year

It is 63 years since Barbie first appeared – a blonde in kitten heels with a 39in bust. Now, she’s about to star in her own film. Enthusiasts and academics reveal how the doll became an unlikely beacon for feminists and the liberal left

The Guardian - UK

12 more babies have died in dangerous inclined sleepers since 2019 recalls

A new recall announcement follows complaints that manufacturers didn’t do enough to get the word out. The death count is now over 100, 12 of those after the original 2019 recalls of “deadly product for babies.”

Chicago Sun-Times

New, taller Barbie doll is aimed at kids as young as 3

My First Barbie is 2 inches taller than the traditional, 63-year-old doll. It has a broader waist and larger accessories.

Chicago Sun-Times

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New warning issued over Fisher-Price baby sleepers after 70 deaths reported since 2019 recall

The Rock ‘n Play Sleepers have now been linked to 100 deaths

The Independent UK

This Mattel executive had to strengthen the Barbie brand before the company could 'have fun' with Greta Gerwig's movie

Mattel EVP Lisa McKnight worked to bring Barbie to the screen for years.

Fortune

What "sustainability" Barbie tells us about the rise of the women chief sustainability Officer

Women outnumber men in executive sustainability roles—and that might be good news for the rise of sustainability minded CEOs.

Fortune

From Barbie to Creed III: the 2023 films Guardian writers are most excited about

The next 12 months offers a wide range of tantalising new movies. Here are the ones our critics are most intrigued about

The Guardian - US

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Casetify rolls out accessory collection inspired by Barbie

Pink is in the new black for Casetify. The Hong Kong-based company that designs and produces phone cases and electronic accessories has launched a new collection inspired by the pink world of Mattel's Barbie.

Bangkok Post

'Barbie' trailer has a brilliant reference to a Stanley Kubrick sci-fi classic

A teaser trailer for Greta Gerwig’s genre-bending 'Barbie' was screened exclusively before 'Avatar: The Way of Water,' then released on YouTube.

Inverse

From scorched earth to pink paradise: 'Barbie' teaser introduces Margot Robbie's doll

The first "Barbie" teaser trailer has arrived to disrupt our expectations of a movie based on a toy — much like Barbie apparently disrupted the baby doll industry.

Los Angeles Times

First look at 'Barbie' Trailer starring Margot Robbie and Ryan Gosling

Scots stars Sharon Rooney and Ncuti Gatwa also feature in the big budget real-life action version of the life of Mattel's most iconic fashion doll.

Daily Record

Barbie: first trailer for Greta Gerwig’s movie starring Margot Robbie

The Little Women writer-director has re-teamed with Noah Baumbach to write a new take on the much-loved doll character

The Guardian - US

Why Hot Wheels are one of the most inflation-proof toys in American history

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years.

WEKU

Barbie set to be Christmas number one toy after beating LEGO and Nintendo Switch

Barbie has seen a surge in popularity and now retail experts reckon it'll be on more lists for Santa than its main rivals, such as Nintendo Switch

Daily Mirror

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Salon

He-Man: Master of my Gen X universe

As a collector and gay man who once dressed as Skeletor, I reflect on the influence of Mattel's muscle-bound toys

Fortune

'Metaverse' could be word of the year, Johnnie Walker launches an NFT, and Mattel creates an NFT marketplace

"Metaverse" is competing against two other terms for the Oxford English Dictionary's word of the year, plus NFT news from Johnnie Walker and Mattel.

The Independent UK

Top, Lite-Brite, Masters of the Universe in toy hall of fame

The spinning top, whose origins can be traced to ancient times, has a permanent new place in the National Toy Hall of Fame

WEKU

Mattel releases three Barbie dolls for Día de Muertos

One of the dolls, a collaboration with Mexican fashion designer Benito Santos, has already sold out.

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The Street

Mattel Hopes to Tap into the Pokémon Game

The toy giant struck a deal to make Pokémon toys and building sets.

Wales Online

Strictly's Rose Ayling-Ellis announces new role away from EastEnders

She'll be swapping the streets of Albert Square to the stage of the West End

The Independent UK

‘The first Barbie I’d buy’: Mattel unveils new celebrity Barbie

‘I NEED this in my life,’ one fan writes on Instagram about the doll

Daily Record

Tina Turner turned into Barbie doll to celebrate anniversary of hit song

It's simply the best.

Tribune News Service

Toymaker KidKraft makes the first American Girl dollhouse

DALLAS — When American Girl’s original Samantha, Kristen, Molly, Felicity, Addy and Josefina and this year’s 25 newly released Truly Me dolls needed a house, the brand turned to a North Texas “homebuilder.”

Benzinga

Hasbro's Investor Day: Does Optimus Prime Beat Mattel's Barbie?

With a highly competitive environment and low barriers to entry, the toy industry continues to offer challenges, even for big household names like Hasbro (NASDAQ:

The Street

Thomas the Tank Engine Adds an Autistic Character

This beloved and lucrative kids' franchise returns with a new character kids will love.

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