Primark's new Barbie-themed clothing range has been praised by shoppers ahead of the film's release - starring Hollywood icons Margot Robbie and Ryan Gosling. The collection has already hit stores, with many fans taking to social media to react.
From tie-dye crop t-shirts to sequin denim jackets, pieces range from womenswear, accessories, nightwear and menswear to home and beauty. In true Barbie fashion, pink is the running theme in the line with pops of neon colour and subtle glam accents.
Customers can also shop the iconic Venice Beach Barbie Swimwear and Ken shorts outfits from the viral Venice Beach Scene. Prices start from £4, up to £20.
On Instagram, Primark shared a video of the collection in stores, writing: "Real World This Way! Shop our Barbie The Movie collection in-store now!" The clip has already racked up almost 20,000 likes, with hundreds of comments from impressed Barbie fans.
Mslauracarter85 admitted: "I bought some Barbie stuff today and some for my daughters too." Rosannajasmin gushed: "The best collaboration ever!!!"
Chloevictoria21 tagged a friend to say: "We need a barbie top for the Cinema, it’s a MUST please." Lillyp018 wrote: "Hahaha I went shopping at Primark yesterday. I saw so many beautiful things... I bought all the things. I love Primark because I always find something."
Zulyleon25 added: "OMG is so cute." Referring to the fashion retailer's previous Greggs-themed range, Cinders20 jokingly put: "At least this is wearable because who the hell wore the Greggs clothing."
Warner Bros Studio's Barbie is set to hit cinemas July 21. A sysnopsis of the film reads: "Barbie and Ken are having the time of their lives in the colorful and seemingly perfect world of Barbie Land. However, when they get a chance to go to the real world, they soon discover the joys and perils of living among humans."
Sarah Jackson, Director of Licensing, Primark said: "We are delighted to partner with Mattel on the release of our Barbie The Movie collection. Barbiecore is spreading worldwide, and we are thrilled to offer our customers licensed fashion and accessories across womenswear, menswear, kidswear and lifestyle, including the iconic Venice Beach athletic wear which became an internet sensation so everyone can unleash their inner Barbie and Ken this summer.
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"This collection marks our first collaboration with Mattel, who we have worked strategically with on the design and creation of the fantastic range, tied to the upcoming Warner Bros. movie. Barbie is sure to be the style moment of the summer and we have no doubt our collection will be a success.”
