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The Latest Breaking News from Mattel

The good, the bad and the Ken: Barbie through the ages

The live-action adaptation of Barbie is set to hit cinema screens this summer, and the manufacturer of the iconic doll is hoping it will signal a turn in fortunes.

The Week

Barbie cafes to open in New York and Chicago

Upcoming film starring Margot Robbie has thrust the plastic doll back in the spotlight

The Independent UK

The Real-Life Scandal Behind 'Barbie's Two Strangest Characters

Apparently it wasn't for children to know where Barbies come from.

Inverse

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Barbie cast reveal is full of surprises, cool outfits, and impossibly deep lore

Hi, I'm Barbie!

Total Film

‘A little act of revolution’: How Mattel came to make the first Black Barbie

Beulah Mae Mitchell was on the first Barbie production line at Mattel before becoming one of the first Black employees at the company’s corporate offices. In a new documentary, she reveals the journey to creating the first Black Barbie – and how it was about so much more than hair,…

The Independent UK

HGTV Is Celebrating Barbie In A Big On-Brand Way For New Show With Christina Hall, Alison Victoria And More All-Stars

Margot Robbie's Barbie has inspired a new competition series on HGTV featuring all-stars such as Christina Hall, Alison Victoria, and many more.

Cinemablend

How execs cash in on competitors' stocks

CEOs make massive bets on the stocks of direct competitors and partners — and with exquisite timing

Salon

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From starlet to scientist — these are the most iconic Barbies of all time

As Barbie introduces its first doll with Down’s syndrome, we look some iconic versions of the world’s most famous doll and chart how far she’s come

Evening Standard

I used to dream of having a doll that looked like me. I hope this Barbie inspires girls to dream bigger

The Barbie modelled on me is awe-inspiring – a space scientist with her own telescope, says Sky at Night presenter Maggie Aderin-Pocock

The Guardian - UK

From Marketing to Design, Brands Adopt AI Tools despite Risk

Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so. Mattel has put the AI image generator DALL-E to work by having it come up…

Asharq Al-Awsat

The marketing tricks that have kept Barbie's brand alive for over 60 years

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million.

The Conversation

From marketing to design, brands adopt AI tools despite risk

The Independent UK

British scientist honoured for International Women’s Day with one-of-a-kind Barbie doll

A one-off likeness of space scientist Dr Maggie Aderin-Pocock has been made in celebration of IWD and British Science Week.

The Independent UK

British scientist honoured with unique Barbie doll for International Women’s Day

A one-off likeness of space scientist Dr Maggie Aderin-Pocock has been made in celebration of IWD and British Science Week.

The Independent UK

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Daily Mirror

Legends and characters in books, TV and film 'you didn't realise were LGBTQ+'

Myths and legends geek Dan Jones' book - Queer Heroes of Myth and Legend - features characters including god Achilles, Wonder Woman, and Barbie's Ken doll

Los Angeles Times

Mattel lays off workers, including at corporate headquarters

Toy industry giant Mattel Inc. is laying off employees, including 93 workers at the company's El Segundo, California, headquarters, according to a notice filed with the state Employment Development Department.

Daily Record

Dumfries and Galloway businessman Frank Gourlay looks back on his life in Galloway People

Frank and wife Susan developed an award-winning holiday complex at Sandyhills but he also ran fashion boutiques and a toy distribution company

The Street

Disney World, Disneyland, and Universal Face New Theme Park Rival

The new theme park opens soon and it leverages big-name properties including Hot Wheels, Barbie, Thomas the Tank Engine, and He-Man/Masters of the Universe.

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The Guardian - US

‘Why would they give a dinosaur a nose job?’ Barney’s makeover sees little love

Purple T rex gets a facelift for new TV, film, online and musical projects – but some fans aren’t happy about it

Irish Mirror

Barney's new look divides opinion as beloved childhood dinosaur gets reboot

Toy company Mattel are bringing Barney back after 13 years of being off the air

Daily Mirror

Barney The Dinosaur fans 'traumatised' by 'terrifying' makeover for major reboot

Everyone's favourite purple dinosaur is returning for a reboot but fans are not pleased with his makeover as his eyes and face structure have changed for the animated age

WEKU

Barney the purple dinosaur is coming back with a new show — and a new look

Barney, the big purple dinosaur with a preschool following, will be returning to TV in 2024 with a new animated series, according to Mattel. A new film, toys and adult apparel are also in the works.

Manchester Evening News

Childhood favourite Barney gets a new look - but some fans are 'terrified'

The purple dinosaur is coming back to the small screen with a brand new look

Wales Online

Barney to relaunch with new TV series, film and YouTube videos

Mattel is rebooting the once popular franchise in 2024

Evening Standard

Barney: Mattel announce purple dinosaur will be back for new series

Who is the purple dinosaur and why is he so, well, Marmite?

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