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The Latest Breaking News from Mattel

From Marketing to Design, Brands Adopt AI Tools despite Risk

Even if you haven’t tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so. Mattel has put the AI image generator DALL-E to work by having it come up…

Asharq Al-Awsat

The marketing tricks that have kept Barbie's brand alive for over 60 years

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million.

The Conversation

From marketing to design, brands adopt AI tools despite risk

The Independent UK

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British scientist honoured for International Women’s Day with one-of-a-kind Barbie doll

A one-off likeness of space scientist Dr Maggie Aderin-Pocock has been made in celebration of IWD and British Science Week.

The Independent UK

British scientist honoured with unique Barbie doll for International Women’s Day

A one-off likeness of space scientist Dr Maggie Aderin-Pocock has been made in celebration of IWD and British Science Week.

The Independent UK

Legends and characters in books, TV and film 'you didn't realise were LGBTQ+'

Myths and legends geek Dan Jones' book - Queer Heroes of Myth and Legend - features characters including god Achilles, Wonder Woman, and Barbie's Ken doll

Daily Mirror

Mattel lays off workers, including at corporate headquarters

Toy industry giant Mattel Inc. is laying off employees, including 93 workers at the company's El Segundo, California, headquarters, according to a notice filed with the state Employment Development Department.

Los Angeles Times

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Dumfries and Galloway businessman Frank Gourlay looks back on his life in Galloway People

Frank and wife Susan developed an award-winning holiday complex at Sandyhills but he also ran fashion boutiques and a toy distribution company

Daily Record

Disney World, Disneyland, and Universal Face New Theme Park Rival

The new theme park opens soon and it leverages big-name properties including Hot Wheels, Barbie, Thomas the Tank Engine, and He-Man/Masters of the Universe.

The Street

‘Why would they give a dinosaur a nose job?’ Barney’s makeover sees little love

Purple T rex gets a facelift for new TV, film, online and musical projects – but some fans aren’t happy about it

The Guardian - US

Barney's new look divides opinion as beloved childhood dinosaur gets reboot

Toy company Mattel are bringing Barney back after 13 years of being off the air

Irish Mirror

Barney The Dinosaur fans 'traumatised' by 'terrifying' makeover for major reboot

Everyone's favourite purple dinosaur is returning for a reboot but fans are not pleased with his makeover as his eyes and face structure have changed for the animated age

Daily Mirror

Barney the purple dinosaur is coming back with a new show — and a new look

Barney, the big purple dinosaur with a preschool following, will be returning to TV in 2024 with a new animated series, according to Mattel. A new film, toys and adult apparel are also in the works.

WEKU

Childhood favourite Barney gets a new look - but some fans are 'terrified'

The purple dinosaur is coming back to the small screen with a brand new look

Manchester Evening News

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Wales Online

Barney to relaunch with new TV series, film and YouTube videos

Mattel is rebooting the once popular franchise in 2024

Evening Standard

Barney: Mattel announce purple dinosaur will be back for new series

Who is the purple dinosaur and why is he so, well, Marmite?

Chicago Sun-Times

Barney reboot: Mattel gives its purple dinosaur an animated makeover

Mattel Inc. has announced a new line of Barney-themed toys, music, films, YouTube videos and an animated TV series to be launched next year.

Los Angeles Times

Barney, the big purple dinosaur, is back

Barney, the “dinosaur from our imagination,” is bouncing back from extinction.

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The Street

Mattel Stock Tumbles As Barbie Doll Maker Expects Grim Toy Demand After Weak Holiday Earnings

"We expect headwinds that may impact consumer spending and affect consumer demand this year," said CEO Ynon Kreiz.

The Street

Stocks Firmly Higher, Disney, PepsiCo, Mattel, Twitter - Five Things To Know

Stock futures higher, dollar retreats, as inflation fears recede; Disney shares surge as Iger cleans house at House of Mouse; PepsiCo earnings on deck as consumer demand fades; Mattel shares plunge after earnings miss, grim toy sector outlook and Twitter grinds back to normal after late Thursday outage.

Motor1

Matchbox Marks 70th Year With Toy Vehicles Made From Recycled Zinc

Matchbox also said that electric vehicles will be integrated into its lineup of scale-model vehicles.

Wales Online

Barbie scoliosis doll praised by woman born with curved spine who wishes she had one as a girl

Alis Kingston said she felt insecure when she looked at her 'wonky body' in the mirror

Daily Mirror

Barbie doll maker to produce first-ever disabled doll with scoliosis that has back brace

Barbie doll maker Mattel is due to release its first ever disabled doll, with the famous toy's little sister Chelsea having scoliosis and coming with her own back brace in an effort to normalise the condition and celebrate inclusion

Manchester Evening News

Barbie makes history with new scoliosis doll

Barbie has become more diverse since she was created more than 60 years ago

The Independent UK

Barbie releases first-ever doll with scoliosis

The new Chelsea doll has spine curvature and a back brace

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