The Latest Breaking News from Tim Cook

The backstory of Apple's AR/VR development is wrought with executive doubts and fears of failure. Is this because of Tim Cook's hands-off management style?

In Mark Gurmans latest piece for Bloomberg, there's mention of Apple VR at parties. One question – why?

A new report says Apple Glasses are reportedly ‘at least four years away’ and may not even make it to production. Here’s what we know.

Tim Cook reportedly didn't want the as-yet-unannounced Apple VR headset to look like a headset.

The iPhone 15 Pro could be getting a hefty price tag that widens the generational gap between iPhone models.

Samsung and Google have gotten serious about midrange phones, and it's making the iPhone SE look silly. Here's how the Galaxy A54 and Pixel 7a have left the iPhone SE in the dust.

Apple scored over $117 billion in earnings in the first quarter but down 5% from last year as the company continues to thrive.

You might be forgiven for thinking things are doom and gloom in the Windows world, but it seems Mac land isn't faring so much better either.

Apple (AAPL) is the world’s top technology company with the largest market cap. Apple shares reached a record high in January 2022 and corrected over 32% to a bottom in January 2023. The one-year correction came as U.S. interest rates exploded higher, and the U.S. dollar index reached the highest…

Everything you need to know about Apple's rumored Reality Pro headset.

"Apple and Cook are in a position to gain market share and hire talent," Wedbush Securities analyst Dan Ives says.