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The Latest Breaking News from Tim Cook

Apple Vision Pro doesn’t solve my biggest problem with VR headsets

There's a big problem with VR headsets — anyone putting one on looks ridiculous. And the Apple Vision Pro is no exception to the rule.

Tom’s Guide

Apple Vision Pro, iOS 17 are teeming with AI, but the word was never mentioned at WWDC — here's why

Apple’s reluctance to say AI at WWDC 2023 speaks volumes about how it likes to handle marketing.

Laptop

Apple CEO Tim Cook Talks About the 'Great Promise' of a Popular New Technology

Apple has been careful not to use the term on everyone else's lips.

The Street

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Apple’s ‘Vision Pro’ Headset: 'Let Us Strap the Screen to Your Face So You Never Stop Making Money For Us' (Frankel)

This company got you to stare at your smartphone while you cross busy streets and attend funerals and weddings. You think a $3,500 price point is going to stop Apple from hoisting the next frighteningly immersive level of computer technology upon all of us?

Broadcasting & Cable

$3,500 headset will test Apple’s marketing might

Apple Inc will charge an eye-popping $3,499 — that’s just over 120,000 baht — for its long-awaited mixed-reality headset, testing whether consumers are ready to spend huge sums on a technology that the company sees as the future of computing.

Bangkok Post

Apple’s Vision Pro: is the VR future finally here?

Apple unveiled its long-awaited “mixed reality” headset, the Vision Pro, in what some experts are saying could be the most significant product released by the company since the iPhone.

The Week

Apple Vision Pro: The good, the bad and the ugly

I have mixed feelings about Apple's AR headset.

Creative Bloq

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These 5 Stocks Are Set To Ride The Apple Vision Pro Headset Wave

Apple's biggest product launch since the Apple Watch in 2015 has the tech giant testing $3 trillion. It could also carry a host of stocks higher over the coming months.

The Street

Meet the openly LGBTQ Fortune 500 CEOs in 2023

In the nearly nine years since Apple CEO Tim Cook publicly came out as gay, three more openly LGBTQ CEOs helm Fortune 500 companies.

Fortune

Apple moves into virtual reality with a headset that will cost you more than $3,000

Apple has unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the company's ability to popularize new-fangled devices.

WEKU

The Most Exciting Stuff Apple Unveiled Today From iOS Updates To The Wacky New VR/AR Headset

No more ducking autocorrect ruining your profanity!

Pedestrian.tv

Tim Cook says Apple's new mixed-reality headset is 'revolutionary,' but analysts say wait and see

The market for bulky ski goggle-like devices has turned out to be relatively small despite billions of dollars spent by rivals like Facebook.

Fortune

WWDC 2023 live blog: Apple Vision Pro VR headset, new Macs, iOS 17 and more

All the news from Apple's WWDC 2023 keynote.

Creative Bloq

5 things Apple didn’t reveal at WWDC 2023

Apple had a lot to show at WWDC 2023, but there were some big absences as well. Here’s what we hoped to see, but didn’t.

TechRadar

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Kiplinger

Stock Market Today: Apple Stock Hits New High as WWDC Kicks Off

The blue chip tech giant unveiled its newest product, a virtual/augmented reality headset that will be sold for $3,499.

Chicago Sun-Times

Apple unveils sleek ‘Vision Pro’ goggles. Will it be what VR has been looking for?

After years of speculation, Apple CEO Tim Cook hailed the arrival of its new headset that’s expected to cost in the $3,000 range.

The Street

Apple Announces Partnership with Disney During Game-Changing Virtual Headset Launch

Tim Cook brought a heavy hitter to WWDC.

The Street

Look: Apple's new Vision Pro Headset Looks Just Like the One From 'Ready Player One

But that price tag is LARGE.

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The Guardian - UK

Apple reveals Vision Pro AR headset at its worldwide developers conference

Headset priced at $3,500 allows users to ‘browse the system simply by looking’ and tapping their fingers to select, says Apple

Laptop

How to watch WWDC 2023: date, time, and more

Wondering how to watch WWDC 2023? We've got your back.

iMore

Apple Event LIVE: Every WWDC 2023 VR, iOS 17, and macOS 14 keynote announcement

The biggest event in the Apple tech calendar is here. Get all the WWDC 2023 news as it comes out of Cupertino, LIVE!

TechRadar

WWDC 2023 as it happened: Apple Vision Pro, Macbook Air, iOS 17 and much more

At Apple's WWDC 2023 Tim Cook gave us the Apple Vision Pro headset, a big Macbook Air, and updates to every Apple OS

Inverse

WWDC 2023: Will Apple’s Mixed Reality Headset Change the World?

Steve Jobs was fond of calling computers a "bicycle of the mind," using each new technology product he introduced to steer us forward. Where will Apple steer humanity with its mixed reality headset?

The Independent UK

Apple is expected to unveil sleek headset aimed at thrusting the masses into alternate realities

Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world

The Street

Apple Aims to Expand, Overhaul Stores in Major Global Markets

The computer giant is looking at some major retail overhauls in the next few years as it looks to build its brand.

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