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The Latest Breaking News from Tim Cook

The Apple Vision Pro is the official start of the post-iPhone era

The Apple Vision Pro has a super high price, but the sheer innovation inside this spatial computer shows that we are starting to move past the iPhone as the most innovative personal computing device.

Apple Vision Pro is a dev kit for the super-rich lab rat

Apple Vision Pro is a dev kit for the super-rich lab rat

It’s great to see that Apple is innovating again, even if I can’t afford a Vision Pro myself.

'iPhone' spotted in 350-year-old painting as Apple CEO admits he's surprised

'iPhone' spotted in 350-year-old painting as Apple CEO admits he's surprised

Some believe the object in the 17th century painting by famous Dutch painter Pieter de Hooch is a time-travelling iPhone - despite them not being invented until many centuries later

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The Apple Vision Pro officially starts the post-iPhone era — here’s why

The Apple Vision Pro has a super high price, but the sheer innovation inside this spatial computer shows that we are starting to move past the iPhone as the most innovative personal computing device.

The Apple Vision Pro hasn't really impressed consumers, but that isn't the goal – for now

Apple’s new Vision Pro mixed reality headset has generated a significant amount of buzz. Announcing it at this year’s Worldwide Developers Conference, chief executive Tim Cook said the virtual and augmented reality headset will allow users to “see, hear and interact with digital content just like it’s in your physical…

The Conversation

Tim Cook Admits ChatGPT Excites Him But Says AI Capable Of ‘Worse’ Things Than Bias, Misinformation

The Apple CEO has stated that the new technology needs regulations as it is called into question regarding its capability.

Apple CEO denies new tech is AI but admits it is 'powered by machine learning'

Tim Cook made the comments speaking to Good Morning America which comes just a week after leading AI figures such as OpenAI CEO Sam Altman and DeepMind CEO Demis Hassabis warned AI could risk the 'extinction' of humanity

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Apple calling the Vision Pro ‘great value’ shows it’s living in another reality

Apple calling the Vision Pro ‘great value’ shows it’s living in another reality

Apple CEO has called the Vision Pro headset 'great value' in an interview – and that confirms that it isn't a consumer device yet.

‘Father of the iPod’ says Apple has ‘jumped the shark’ with its $3,500 VR headset

‘Father of the iPod’ says Apple has ‘jumped the shark’ with its $3,500 VR headset

Tony Fadell, who was recruited by Steve Jobs to design the iPod, weighed in on Apple’s latest product.

Well, I’ll say it — the Apple Vision Pro is uglier than a buck-toothed monkfish

Well, I’ll say it — the Apple Vision Pro is uglier than a buck-toothed monkfish

The moment we’ve all been waiting for finally arrived this week, the next groundbreaking step in consumer tech — the Apple Vision Pro. My god it's ugly.

Could the new Apple Vision Pro change the future of our homes? Here's how it might alter the way you live with tech

Could the new Apple Vision Pro change the future of our homes? Here's how it might alter the way you live with tech

Is this the dawn of a new type of smart home? Here's what we know about Apple's latest tech announcement

Apple CEO Tim Cook says he uses OpenAI's ChatGPT

Apple CEO Tim Cook says he uses OpenAI's ChatGPT

The CEO of the iPhone-maker says he is "excited" about the viral chatbot, but also acknowledges the need for more safeguards in the A.I. realm broadly.

Tim Cook says Apple Vision Pro is "great value" – and I agree with him

Tim Cook says Apple Vision Pro is "great value" – and I agree with him

The price tag is eye-watering, but it's not out of line with Apple's other devices

Apple Vision Pro doesn’t solve my biggest problem with VR headsets

Apple Vision Pro doesn’t solve my biggest problem with VR headsets

There's a big problem with VR headsets — anyone putting one on looks ridiculous. And the Apple Vision Pro is no exception to the rule.

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Apple Vision Pro, iOS 17 are teeming with AI, but the word was never mentioned at WWDC — here's why

Apple’s reluctance to say AI at WWDC 2023 speaks volumes about how it likes to handle marketing.

Broadcasting & Cable

Apple’s ‘Vision Pro’ Headset: 'Let Us Strap the Screen to Your Face So You Never Stop Making Money For Us' (Frankel)

This company got you to stare at your smartphone while you cross busy streets and attend funerals and weddings. You think a $3,500 price point is going to stop Apple from hoisting the next frighteningly immersive level of computer technology upon all of us?

$3,500 headset will test Apple’s marketing might

Apple Inc will charge an eye-popping $3,499 — that’s just over 120,000 baht — for its long-awaited mixed-reality headset, testing whether consumers are ready to spend huge sums on a technology that the company sees as the future of computing.

Apple’s Vision Pro: is the VR future finally here?

Apple unveiled its long-awaited “mixed reality” headset, the Vision Pro, in what some experts are saying could be the most significant product released by the company since the iPhone.

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Apple Vision Pro: The good, the bad and the ugly

I have mixed feelings about Apple's AR headset.

Meet the openly LGBTQ Fortune 500 CEOs in 2023

In the nearly nine years since Apple CEO Tim Cook publicly came out as gay, three more openly LGBTQ CEOs helm Fortune 500 companies.

Apple moves into virtual reality with a headset that will cost you more than $3,000

Apple has unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the company's ability to popularize new-fangled devices.

The Most Exciting Stuff Apple Unveiled Today From iOS Updates To The Wacky New VR/AR Headset

No more ducking autocorrect ruining your profanity!

Tim Cook says Apple's new mixed-reality headset is 'revolutionary,' but analysts say wait and see

The market for bulky ski goggle-like devices has turned out to be relatively small despite billions of dollars spent by rivals like Facebook.

WWDC 2023 live blog: Apple Vision Pro VR headset, new Macs, iOS 17 and more

All the news from Apple's WWDC 2023 keynote.

5 things Apple didn’t reveal at WWDC 2023

Apple had a lot to show at WWDC 2023, but there were some big absences as well. Here’s what we hoped to see, but didn’t.

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