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The Latest Breaking News from Michelob

The Brand Partnership of the Year is an award that recognises a brand that has made highly effective use of a motorsport platform to convey its brand message and to add value to the team, driver or series it has partnered with.

Autosport

To woo Gen Z, the maker of Bud Light and Michelob is betting on ‘NA’ beers

As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on nonalcoholic beers like Corona Cero and Budweiser Zero.

Fortune

Lionel Messi Continues his Conquest of the U.S. Headlining an Ad During Super Bowl LVIII

The Argentine will be the protagonist of a 90-second ad by Michelob Ultra that will air during Super Bowl LVIII.

Latin Times

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Chili’s signs superstar 90’s band to record classic jingle

The superstar group records a new version of Chili's iconic jingle for a new advertising campaign.

The Street

Q&A (Part 2): Roger Maltbie dishes on Tiger Woods, says the way NBC reduced his role was ‘pretty (expletive)’

"They (NBC) were very good to me for a very long time. So I've got no hard feelings. But yeah, it was handled pretty sh**ty"

USA Today Sports Media Group

The PGA Championship fan who didn’t film Tiger Woods with his phone got an amazing Michelob Ultra ad

Good for this guy!

USA Today Sports Media Group

Super Bowl 56 concession stand prices at SoFi: $25 cocktails and $17 Michelob Ultras

Things are a bit pricey at SoFi.

USA Today Sports Media Group

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