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The Latest Breaking News from Michel Doukeris

Coors Plans to Spend More on Non-Alcoholic Beer As Drinking Habits Continue to Change. 'We Believe We Can Win Here'

Molson-Coors Beverage Co. (NYSE:TAP) is planning on acquiring more non-alcoholic beer brands in an effort to appeal to the public's changing drinking habits, according to company executives.

To woo Gen Z, the maker of Bud Light and Michelob is betting on ‘NA’ beers

To woo Gen Z, the maker of Bud Light and Michelob is betting on ‘NA’ beers

As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on nonalcoholic beers like Corona Cero and Budweiser Zero.

IOC Signs AB InBev as First Beer Sponsor in Olympic History

IOC Signs AB InBev as First Beer Sponsor in Olympic History

The International Olympic Committee has signed an historic partnership with Anheuser-Busch InBev, making them the first beer brand to sponsor the Olympics....

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Olympics brings on its first beer brand as a global sponsor — Budweiser's AB InBev

The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports

The Independent UK

AB InBev Delivers Mixed Q2 Results As Bud Light Controversy Continues

The world’s largest brewer beat net income expectations but came in light on revenue.

Bud Light boycott takes fizz out of brewer's earnings

The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

St. Louis Post-Dispatch

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Bud Light may only have months to stem sustained market share loss

Bud Light may only have months to stem sustained market share loss

Sales expert Anson Frericks argued a September reset could end up with retailers allocating more shelf space for rival beer brands following a Bud Light boycott.

Bud Light’s parent CEO disavows controversial transgender influencer ad

Bud Light’s parent CEO disavows controversial transgender influencer ad

The company is tripling its U.S. media spending in the summer to restore goodwill after learning the hard way it did not want its beer to be the center of social debate.

Cold beer to your door: brewers in Latin America go direct

Cold beer to your door: brewers in Latin America go direct

With COVID-19 lockdowns normalising home delivery of everything from fast food to aspirin, brewers are tapping into a lucrative new sales format - delivering cold beer on demand to consumers still gathering at home with friends even as bars reopen.

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