The Latest Breaking News from Mattel

After months of inescapable marketing, viral memes and crossover merch, two of the year's most anticipated movies hit theaters on Friday. Here's why so many people want to see both — and how to prep.

Beyond the expected fashion designing and beach parties, Barbie games have explored her more adventurous side – from jungle adventurer to swashbuckling heroine

Barbie is a coming of age story about women not having to be "everything."

Spoiler alert: this review contains plot details of the film.

Robbie wore vintage Versace, Chanel, Vivienne Westwood, and Valentino

[Editor's note: The following contains spoilers for Greta Gerwig's "Barbie."]

I found Barbie again during 2020’s COVID lockdown. Indoors, confined to Juicy Couture tracksuits, I was missing excuses to express my hyper-femininity through clothing, as I had done pre-pandemic. Collecting Barbie dolls became a way to display my love of femininity in all it’s fun, ridiculous and pink-saturated possibilities.

The toy company hopes to recreate Barbie’s projected success using its many famous IPs

Pink sauce on that Burger King burger