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The Latest Breaking News from Mattel

Mattel accused of ‘stealth marketing’ after giving away free Barbie dolls in schools

Health experts have claimed Mattel-sponsored school programme ‘reinforces damaging gender stereotypes’

The Independent UK

‘Barbie pink’ season is here: A look at the cultural phenomenon behind the color

The release of “Barbie” is upon us, and the color pink is nearly inescapable

The Independent UK

'Barbie' Movie Hype Gives Mattel Stock a Lift as Iconic Doll Sales Seek Re-Boot

Can Margot Robbie and Ryan Gosling revive the iconic doll's sales for toymaker Mattel?

The Street

From analysis to the latest developments in health,
read the most diverse news in one place.

‘I just want to feel joy’: Barbie and Greta Gerwig fans flock to New York theaters for opening night

The $145m-budgeted film, starring Margot Robbie, has hit cinemas worldwide, bringing all-pink superfans out in droves

The Guardian - US

From Birkenstocks to Indigo Girls - the queerest moments in the Barbie movie

The trailer initially set gaydars racing; but how many LGBTQ+ morsels are hidden in the summer blockbuster?

Evening Standard

From Barbie to millennial pink, the cultural phenomenon behind the color that sells

The release of “Barbie” is upon us, and the color pink is nearly inescapable

The Independent UK

Is Barbie feminist? Greta Gerwig's movie recasts an icon

The question of Barbie’s suitability for young girls is as much a fixture of the zeitgeist as Barbie herself.

Fortune

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America Ferrera points out glaring and ‘revolutionary’ detail in original Barbie Dreamhouse

The ‘Ugly Betty’ actor plays Gloria, an assistant to the chief executive of Mattel in the new ‘Barbie’ film

The Independent UK

Barbie Easter eggs: 20 references you might have missed

From movie references to discontinued dolls

‘My collection must be into the thousands’: Meet the adults hooked on buying Barbies

Greta Gerwig’s summer blockbuster may have rekindled widespread love for Barbie, but it’s nothing new for her long-time collectors. Katie Rosseinsky speaks to some of the doll’s biggest British fans about sexism, late-night eBay bidding and the dreaded ‘green rot’

The Independent UK

‘I'm just Ken’ – a brief history of Barbie’s boyfriend, from all-American boy to movie star

As first boyfriends go, you could do worse than Ken Carson. Introduced in 1961 by Mattel, the Ken doll was the epitome of the all-American boy next door. Clean cut, athletic and with a sharp haircut, he was the perfect counterpart to his more famous girlfriend, Barbie.

The Conversation

What to know about the 'Barbenheimer' double feature frenzy

After months of inescapable marketing, viral memes and crossover merch, two of the year's most anticipated movies hit theaters on Friday. Here's why so many people want to see both — and how to prep.

WEKU

10 great Barbie video games

Beyond the expected fashion designing and beach parties, Barbie games have explored her more adventurous side – from jungle adventurer to swashbuckling heroine

The Guardian - UK

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Evening Standard

The Brits with their own Barbies, from JK Rowling to Elton John

Barbie has had many famous incarnations, both men and women

The Independent UK

Canadian who crochets outfits for Barbies praises ‘hopeful’ film

Nathalie Kachulis has made a pink beret which featured in a teaser trailer for the Barbie movie.

The Independent UK

Barbie review: A near-miraculous achievement from Greta Gerwig and Margot Robbie

While it’s impossible for any studio film to be truly subversive, this Mattel-approved comedy gets away with far more than you’d think was possible

Fortune

Barbie manufacturer Mattel criticized for giving free dolls to schools in a bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’

Critics say the move could do more harm than good.

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news in one place.

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Inverse

'Barbie' Ending Explained: Why Does Barbie Choose to Become Human?

Barbie is a coming of age story about women not having to be "everything."

The Conversation

In Greta Gerwig’s Barbie Land, the matriarchy can be just as bad as the patriarchy

Spoiler alert: this review contains plot details of the film.

The Independent UK

Margot Robbie’s stylist reveals six barely-seen outfits for Barbie press tour

Robbie wore vintage Versace, Chanel, Vivienne Westwood, and Valentino

Los Angeles Times

America Ferrera emerges as 'Barbie's' secret weapon, a mighty mom

[Editor's note: The following contains spoilers for Greta Gerwig's "Barbie."]

The Conversation

Hyper-femininity can be subversive and empowering – just ask Barbie

I found Barbie again during 2020’s COVID lockdown. Indoors, confined to Juicy Couture tracksuits, I was missing excuses to express my hyper-femininity through clothing, as I had done pre-pandemic. Collecting Barbie dolls became a way to display my love of femininity in all it’s fun, ridiculous and pink-saturated possibilities.

Evening Standard

It looks like Mattel’s new adventure park is set for a 2024 opening

The toy company hopes to recreate Barbie’s projected success using its many famous IPs

The Street

Ted Cruz Wants to Make 'Woke' Barbie Movie the Next Bud Light

The Texas Senator has some unique theories about why people should boycott the Mattel and Warner Bros. Discovery film.

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