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The Latest Breaking News from Mattel

Michael Cera explains brilliant reason he wasn’t in the Barbie group chat

The Mattel doll herself would be proud

The Independent UK

Margot Robbie hits Barbie red carpet in 1960s Mattel-inspired gown

Australian actor delivered another Barbie-inspired look at film’s premiere in LA

The Independent UK

Muhammad Ali Joining WWE’s Mattel Action Figure Line

Ali’s figure, a two-pack, will be unveiled this week at Comic Con.

Sports Illustrated

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read the most diverse news in one place.

Margot Robbie brings glam to Barbie world premiere in another outfit inspired by doll

Margot Robbie - who leads the cast of the upcoming film Barbie (2023), which will be released later this month - has sported looks inspired by varieties of the fashion doll whilst promoting the film

Daily Mirror

Greta Gerwig’s Barbie, Ben ‘n’ Matt’s Air, Eva Longoria’s Flamin’ Hot: why brand movies are suddenly cool

How movies about the biggest brands became countercultural

Evening Standard

Oodie’s Just Released The Barbie Collab Of Our Dreams & We Think It’s Pretty Fantastic

Come on Barbie, let's go party!

Pedestrian.tv

‘It had to be totally bananas’: Greta Gerwig on bringing Barbie to life

Greta Gerwig’s subtle and beautifully nuanced touch has led to her being hailed as one of Hollywood’s greatest directors. But when she got her teeth into Barbie, she went all-out massive, pink and ‘completely unhinged’

The Guardian - UK

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The Barbie movie’s South China Sea flap is turning into a Republican political football

Warner Bros. insists that a “childlike crayon drawing” has no geopolitical significance, but Vietnam is so enraged it’s banned the movie entirely.

Fortune

Primark shoppers swoon over new 'beautiful' Barbie clothing range with prices from £4

"The best collaboration ever!!!"

Wales Online

The Hot Wheels movie will be ‘emotional, grounded and gritty’. Why?

Keen to chuck its entire back catalogue at the big screen, Mattel has JJ Abrams working on a deadly earnest drama inspired by tiny cars. Can someone find the brakes?

The Guardian - UK

Why is the Barbie DreamHouse so creepy? An expert in the uncanny explains

A mass of hot pink emerges violently amid the green foliage, palm trees and shrubbery. Located in Malibu, the oceanfront Barbie DreamHouse created by Airbnb is the latest in a series of global marketing stunts to promote Greta Gerwig’s new film Barbie, the first live-action adventure movie about the iconic…

The Conversation

That's really Margot Robbie's feet in Barbie, Greta Gerwig confirms

No CGI needed

Total Film

Can’t wait for the Barbie movie? Just as well – there are 45 more toy films to come

The Transformers series has inspired Mattel to raid its stable for the screen. But the movies can’t match the joy of the real thing, says Guardian film critic Peter Bradshaw

The Guardian - UK

Daniel Kaluuya’s Barney the Dinosaur film to be ‘adult’ and ‘lean into millennial angst’

Mattel says the Barney movie will be inspired by Charlie Kaufman, while Barbie director Greta Gerwig is planning two Narnia movies for Netflix

The Guardian - UK

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The Independent UK

Mattel says Daniel Kaluuya’s Barney project will be an ‘A24-type’ film ‘for adults’

‘We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,’ Mattel exec has said of the purple dinosaur

Fortune

The 'Barbie' franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam

The boomer icon Barbie is making a comeback, but in an inclusive way to keep up with a Gen Z audience.

Total Film

You won't believe how many movies Mattel is working on after Barbie

We want the Vin Diesel Rock 'Em Sock 'Em Robots movie and we want it now

Total Film

Daniel Kaluuya's live-action Barney movie is an "A24-type film" for adults

Mattel's post-Barbie plans include 45 toy-related films

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news in one place.

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Evening Standard

Daniel Kaluuya’s upcoming Barney film to lean into ‘millennial angst’

The star has been enlisted to head up a live action response to the big purple dinosaur

Marie Claire

Margot Robbie says she would have turned down Barbie if they didn't make this change

"If they hadn’t made that change... I don’t think I would have wanted to attempt to make a Barbie film."

Creative Bloq

Barbie vs Burberry is the most surprising brand battle of the year

Pink and beige handbags at dawn!

The Street

The Toy Industry Wants To Reach A New Customer — The 'Kidult'

Adult shoppers are one of the biggest sources of toy industry growth.

The Week

How Barbie conquered the world

There have been Barbie TV shows since the 1980s, and animated feature films since the beginning of this century. However, the new film promises to be something of a step-change in the doll’s media profile.

The Guardian - UK

From Airbnb to Xbox: brand Barbie goes for big bucks with 100 partnerships

The maker of the Barbie doll, Mattel, is hoping to launch a franchise of films on the back of an overwhelming mass of merchandise

Fortune

How Mattel reinvented the iconic 'Barbie' brand from its lowest point in 2014 to Hollywood superstardom

Richard Dickson, president and chief operating officer of Mattel, shed light on the struggles, triumphs, and the future of the iconic 'Barbie' brand.

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