Get all your news in one place.

100’s of premium titles.
One app.

Start reading

Get all your news in one place.

100’s of premium titles. One news app.

Start reading

The Latest Breaking News from Frederic Bertrand

Formula E team used AI influencer in attempt to promote diversity—she lasted two days following backlash

Fans slammed Mahindra's Formula E racing team for opting for female AI influencer 'Ava' instead of a real life woman.

Fortune

The thinking behind Mahindra’s "failed" AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on…

Autosport

The thinking behind Mahindra’s “failed” AI influencer campaign

The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra Racing team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team…

Motorsport

From analysis to the latest developments in health,
read the most diverse news in one place.

Five things we learned from Formula E pre-season testing

Less than three months separated the season finale in London from the start of Formula E pre-season testing in Valencia last week and the beginning of a new campaign.

Autosport

How Mahindra rose from the ashes after Formula E’s Valencia battery fire

Nobody was seriously injured in the incident on Tuesday afternoon, with only one person taken to hospital as a precaution, but the infrastructure damage has been high, notably in the garage of WAE (formerly known as Williams Advanced Engineering) where the incident occurred.

Autosport

Mahindra to be "compensated" for lost track time in Formula E testing

Three days of running at the Circuit Ricardo Tormo in Spain have been curtailed since Tuesday afternoon when a battery exploded in the garage of battery supplier WAE (formerly known as Williams Advanced Engineering).

Autosport

De Vries won't forget AlphaTauri F1 stint ahead of Formula E return

The Dutchman was announced on Wednesday as having returned to the all-electric championship with Mahindra on a multi-year deal after been sacked by the AlphaTauri F1 team earlier this year.

Autosport

Read news from The Economist, FT, and more,
with one subscription

Why de Vries has bought into Mahindra’s Formula E vision

Nyck de Vries’s return to the Formula E World Championship has not come as much of a surprise to many following the Dutchman’s brief stint in Formula 1, having been given the sack by AlphaTauri after just 10 races.

Autosport

Inside Mahindra's three-year plan to become a Formula E frontrunner again

With five wins, 10 pole positions and 24 podium finishes, Mahindra Racing can claim to be one of the more successful teams in Formula E. Present since the championship's inception in 2014, it had time and again proved its credentials by taking the fight to some of the best in the…

Autosport

Rowland optimistic after "extremely difficult" Formula E off-season

Mahindra's Oliver Rowland feels that the team is in a good place despite 'extremely difficult' private tests, revealing that he spent time on the sidelines with COVID in the off-season.

Motorsport

Rowland optimistic after battling illness in "extremely difficult" Formula E off-season

Mahindra's Oliver Rowland feels that the team is in a good place despite 'extremely difficult' private tests, revealing that he spent time on the sidelines with COVID in the off-season.

Autosport

Di Grassi: No "conflict of interest" in Bertrand Mahindra FE move

Lucas di Grassi says Mahindra's signing of Frederic Bertrand as its CEO from the FIA is 'not something unusual' and believes he will succeed in leading the Formula E team.

Autosport

Mahindra hires ex-FIA man Bertrand as new Formula E team boss

Ex-FIA man Frederic Bertrand has joined Mahindra's Formula E team as its new CEO following the departure of Dilbagh Gill earlier this year.

Autosport

How the returning motorsport ‘Olympics’ is aiming to make its mark

The Motorsport Games is back and bigger than the inaugural event in 2019. But does that mean the future for the concept is bright?

Autosport

Get all your
news in one place.

100’s of premium titles.
One news app.

Motorsport

FIA clarifies Gran Turismo relationship and future

The FIA’s relationship with Gran Turismo is far from being over despite recent speculation about the future of their partnership, Motorsport.com can reveal.

People

From analysis to the latest developments in health,
read the most diverse news in one place.

Organisations

Read news from The Economist, FT, and more,
with one subscription

Topics

Places

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.