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The Latest Breaking News from Emily Prazer

Levelling up – how Formula 1's global audience is opening the door to new partnerships

In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in recent years looking to expand their appeal.

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

Formula 1 teams up with Lego to assemble a younger fan base for the thriving motorsport

The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.

Las Vegas GP organisers play down future F1 sprint race

Las Vegas GP organisers play down future F1 sprint race

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

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Las Vegas organisers play down future Formula 1 sprint race

There is unlikely to be a trilogy of Formula 1 sprint races in the United States in the near future as Las Vegas organisers have distanced themselves from introducing the format.

Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

The Ferrari Challenge has been added to the schedule for this year’s Formula 1 Las Vegas Grand Prix, while an ice rink will also be installed on top of the Paddock Club.

F1 Exhibition set for London launch

Formula 1 is coming to London with its touring exhibition set to launch in the capital of the United Kingdom on 23 August, 2024.

Why Las Vegas is not sitting on its laurels despite year one F1 success

Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the huge hype.

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Why Las Vegas isn't sitting on its laurels despite year one F1 success

Why Las Vegas isn't sitting on its laurels despite year one F1 success

Despite the early drama of the loose water valve cover that risked derailing the event almost before it got going, a spectacular race on Sunday helped it live up to the anticipation.

Formula One gambles on Las Vegas spectacular to break US market

Formula One gambles on Las Vegas spectacular to break US market

Organisers of the first grand prix in Sin City for more than 40 years vow to stage an unmissable event to rival the Super Bowl

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