The Latest Breaking News from ASA

The Advertising Standards Agency slammed The Otley Burger Company's ad and said 'reference to a missing child was likely to be distressing'

The post was removed for violating policies

The advert had a picture of Madeleine and mum Kate and a caption reading: 'With burgers this good, you'll leave your kids alone. What's the worst that could happen. Happy Mother's Day to all the mums out there'

The Otley Burger Company was heavily criticised for an advert last month that 'made light' of missing Madeleine McCann

Posts on The Otley Burger Company's social media accounts on March 27 read: 'With burgers this good, you'll leave your kids at home. What's the worst that could happen.'

Text read: "With burgers this good, you'll leave your kids at home. What's the worst that could happen?"

Yorkshire takeaway warned over potential for ‘widespread offence and distress’

The Advertising Standards Authority said the ads ‘trivialised the circumstances surrounding Madeleine’s disappearance’.

Guardian understands advertising regulator is likely uphold complaint against firm’s claims about ‘hot or cold’ games

The Advertising Standards Authority have upheld a complaint against KP Snacks and the ECB over a campaign which included email promotion and paid-for adverts on social media

The Advertising Standards Authority has banned two ads for The Hundred cricket tournament that were promoting crisps and toffee popcorn