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The Latest Breaking News from ASA

Are women less sensitive to anesthesia than men?

Some, but not all, research suggests that more women recall events that happened under anesthesia than men do, and that women wake up from anesthesia faster than men.

LiveScience

Octopus Energy told to pull ‘misleading’ energy switch ads after British Gas complaint

‘Most homes would save with Octopus,’ one of the adverts claimed

The Independent UK

Watchdog partially upholds complaints about ‘misleading’ Octopus Energy ads

The ASA said the ads were not clear that those on a fixed tariff with another supplier might not necessarily save if they switched to Octopus.

The Independent UK

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ASA bans Brazilian liquid butt lift ads from six UK cosmetic treatment providers

Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risks

The Guardian - UK

Advertising regulator bans liquid BBLs ads that ‘irresponsibly pressured women into booking’

Advertising Standards Authority bans six adverts over breaches of its rules following investigations

The Independent UK

Brazilian butt lift ads banned by regulator

The ASA said the ads irresponsibly pressured consumers into booking, trivialised the risks, or exploited women’s insecurities around body image.

Evening Standard

Watchdog launches crackdown on weight loss drug adverts

All advertisements for prescription-only weight-loss medication are forbidden

The Independent UK

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Watchdog cracks down on ads for prescription-only weight-loss drugs

In the UK, advertising prescription-only medicines to the public is prohibited.

The Independent UK

George Osborne and Ed Balls podcast censured for Viagogo promotion

Regulator rejects claim by presenters that most events on the resale site had tickets selling at below face value

The Guardian - UK

Viagogo reprimanded over ticket ‘face value’ claims

The ASA found the site’s claim that ‘over half the events listed on Viagogo had tickets selling below face value’ was misleading.

The Independent UK

TotalEnergies advert banned for misleading over environmental impact

Adfree cities complained that the ad about wind energy projects failed to mention that the firm’s operations remained mostly based in fossil fuels.

Evening Standard

Watchdog bans ‘shocking’ ads that objectify women on mobile gaming apps

An investigation by Advertising Standards Authority used avatars to mimic the browsing behaviour of different age groups and genders to monitor the ads that appear on mobile games.

The Independent UK

UK watchdog bans ‘shocking’ ads in mobile games that objectified women

Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASA

The Guardian - UK

Ad watchdog announces crackdown on degrading images of women in gaming apps

Eight ads which appeared in the apps included harmful stereotyping of women as sexual objects and the use of pornographic tropes, the ASA found.

Evening Standard

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The Independent UK

Clothing brand receives 100 daily complaints about models being ‘too fat’

Twelve staff at Snag are employed to remove hateful comments across social media platforms

The Guardian - AU

‘Sign our own death warrant’: Australian writers angry after Melbourne publisher asks them to sign AI agreements

Authors asked to allow Black Inc to use their work for ‘training, testing, validation and the deployment of a machine learning’ system

Creative Bloq

Next committed a Photoshop fail so bad it got banned

It also used an "irresponsible" camera angle, apparently.

The Independent UK

Voices: This outrageous new ad is all the proof we need that body positivity was a lie

COMMENT: As a high-street shop is upbraided by the ASA for digitally altering a model to look ‘unhealthily thin’, Olivia Petter examines how far society is from reaching equanimity about how we look

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The Independent UK

Celebrity deepfake scam ads were most reported to watchdog in 2024

The Advertising Standards Authority (ASA) said it continues to see more of these types of scams than any other.

The Independent UK

Advertising regulator launches nine investigations into weight loss jab ads

Exclusive: ASA calls number of parallel probes ‘significant’ and describes tackling issue as ‘priority’ after it issued warning to advertisers for drugs including Ozempic and Wegovy

The Guardian - UK

Next ad banned over ‘unhealthily thin’ model in digitally altered leggings

Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs

The Independent UK

Next advert banned for featuring ‘unhealthily thin’ model

The product listing for Next was deemed irresponsible by the ASA

The Independent UK

Next ad banned for featuring ‘unhealthily thin’ model

The Advertising Standards Authority said the ‘irresponsible’ ad used the camera angle and styling to emphasise the slimness of the model’s legs.

The Guardian - UK

Scottish Power advert featuring architect George Clarke banned by watchdog

Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show

Evening Standard

Scottish Power ad featuring TV architect George Clarke banned

The advertising watchdog found that viewers were likely to believe, at least initially, that they were watching a programme.

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