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The Latest Breaking News from Antenna

Canada AI Project Hopes To Help Reverse Mass Insect Extinction

Researchers in Canada are using artificial intelligence to monitor the ongoing mass extinction of insects, hoping to collect data that can help reverse species collapse and avert catastrophe for the planet.

International Business Times

Amazon Channels Accounts for 58% of Niche Streaming Service Signups

And growth of so-called 'specialty' SVODs is still outpacing that of premium subscription streaming services, research company Antenna finds

Broadcasting & Cable

Peacock Added 2.8 Million Signups During the Olympics, Research Company Says

The uptake compares to 3 million signups the NBCU subscription streaming service received for its AFC Wild Card exclusive back in January, according to Antenna

Broadcasting & Cable

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Netflix's No-Go Position on Bundling Jibes With the Data

Bundled offerings present more of a 'cannibalization risk' for Netflix, research company Antenna says

Broadcasting & Cable

Disney Bundle Cuts Hulu Churn Nearly in Half (Charts of the Day)

Antenna's latest 'State of Subscriptions' report also reveals that 56% of premium SVOD signups in Q1 were for ad-supported tiers

Broadcasting & Cable

Study: Max, Apple TV+ Have Fewest `Committed Customers’

Only 28% of Max’s customers have been subscribers for 6+ months versus 67% for Netflix

TV Tech

Max and Apple TV Plus Have Streaming's Least 'Committed' Customer Bases, Benefit Most From Bundling, Research Company Says

Only 28% of Max's customers have been subscribed to the service for at least six months, Antenna's latest report claims

Broadcasting & Cable

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Best Bundle Ever? Brian Roberts (and Apple) Make a Shrewd Move By Hooking Up With the Video Business' Most Churn-Resistant Streaming Service

Netflix has maintained an industry-low churn rate of 2%, while the rest of the video business is at 5.5%

Broadcasting & Cable

MyBundle Claims Streaming Churn Cut in Half on Its SaaS Platform

One-year churn rates for a cross-section of Norvado FTTH subscribers came in at 4.3% vs. an industry average of 8.6%, startup says

Broadcasting & Cable

Super Bowl LVII Netted 3.4M Sign Ups for Paramount+

65% of the signups remains subscribed at the end of Feb. according to data from Antenna

TV Tech

Super Bowl LVIII Netted Paramount Plus 3.4 Million Sign-ups, Research Company Says

Antenna also found that 71% who signed up for Peacock for its AFC Wild Card exclusive were still subscribing seven weeks later

Broadcasting & Cable

Study: SVOD Subscription Growth Halved in 2023

Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna

TV Tech

U.S. Subscription Streaming Enters 'New Phase of Sobriety,' Domestic Customer Growth Halved in Just One Year

The top nine premium U.S. SVOD services averaged 26.3% subscriber growth from 2020 - 2022, but it fell to just 10.1% in 2023, research company antenna says

Broadcasting & Cable

Study: Peacock’s NFL Wild Card Game Produced Record Signups

The exclusive airing of the playoff game produced 2.8 million signups to Peacock, according to Antenna

TV Tech

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Broadcasting & Cable

No Numbers From Comcast For Peacock’s NFL Playoff Game Impact

Retention and engagement of subs is more important, president Mike Cavanagh says

Broadcasting & Cable

Peacock’s Wild Card Weekend Resulted in the Biggest ‘Measured Signup Moment’ Ever, Research Company Claims

Jan. 13 NFL playoff matchup between the Chiefs and Dolphins, presented exclusively on Peacock, kicked off a weekend signup bonanza for the NBCU streaming service

Fortune

Streaming revolt: Customers turn their backs on Netflix, Hulu, and Prime amid skyrocketing prices, annoying ads, and unwatchable shows

Cord cutting has a sequel: The streaming purge.

Multichannel News

Bally Sports Plus Peaked at Around 97K Subscribers, Has an Incredibly High 66% Churn Rate, Research Company Says

New data from Antenna explains why the direct-to-consumer streaming service hasn’t been the salve for the bankrupt regional sports network's linear woes

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The Street

YouTube shelled out a lot for the NFL and the early results are finally in

YouTube bet big on football.

TechRadar

Netflix's password crackdown continues to confound critics amid sign-up surge

Netflix's userbase continues to grow in the wake of the streamer's crackdown on account sharing.

Metal Hammer

Cave In's Anchor: how the "emo-metal Radiohead" helped put the final nail in the nu metal coffin

Cave In almost became metal's next big thing after ditching metalcore, writing "their own Black Hole Sun" and touring with Foo Fighters and Muse

Multichannel News

Media Math and Myth: Password, Please (Schley)

In clamping down on credential-sharing, Netflix may lose millions of customers. And gain even more

Broadcasting & Cable

A Third of All SVOD Sign-ups Are Now For Partially Ad-Supported Tiers

Consumers show an increasing willingness to put up with a few commercials, new Antenna report shows

Fortune

Costco, like Netflix, has had enough of customers sharing their memberships

Have a photo ID handy when you check out.

Zenger

Netflix Password Rule Pays Off, Triggers Unprecedented US Subscriber Growth In Oversaturated Market

Netflix correctly predicted an increase in revenue from its clamp down on password sharing as subscriptions increased.

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