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Marie Claire
Marie Claire
Lifestyle
Ariel Baker

BeautyStat Wants to Make “Brighten-Aging” a Thing

Beautystat products.

Whether or not you’ve heard of Ron Robinson, you’ve definitely seen his work. The cosmetic chemist has worked with brands like Clinique, L’Oreal, and Avon, and he’s on the advisory board for Hailey Bieber’s Rhode. Robinson also has his own cosmetics line, a skincare brand called Beauty Stat that is beloved by editors and creators alike.

“In 2009 I created BeautyStat the blog because I thought at the time there were so many products out there, and I felt there should be an expert voice to help consumers cut through the clutter of product reviews,” says Robinson. “During that time, many consumers came to me and were particularly curious about the ingredient vitamin C. They wanted to know why it was unstable, how it should be used, the best ones on the market etc.. That's what prompted me to begin testing and formulating a stable vitamin C serum that was holy-grail worthy… and didn’t smell like hot dog water.”

This led to the creation of the BeautyStat the brand in 2020, and today, Feb. 5, it’s getting a facelift. “We’ve spent five years educating the customer, the industry, and the community with ingredient authority and transparency,” Robinson says. “With this relaunch, we’ve reformulated our hero vitamin C serum to include upgraded benefits for our customers, thanks to ingredients like rejuvenating peptides for powerful age-defying benefits.” In fact, Robinson is so confident in the results from his products, that he coined an entirely new term for what you’ll be seeing in the mirror post-use: “brighten-aging.”

New BeautyStat packaging. (Image credit: BeautyStat)

“We created the term after seeing advanced brightening along with powerful age-defying, results in our consumers,” Robinson says. “The effects that you can see when both our powerhouse ingredients of vitamin C and peptides are formulated together in our patented formula is next-level—it deserved its own term and category.”

The seven-product lineup includes everything from eye cream to exfoliating pads, and of course, the product that started it all—a vitamin C serum. All items are made to work together, so if you want to give your skincare routine a reset, rest assured your new BeautyStat routine won’t throw your skin barrier out of whack. If you're looking for a thoughtful and effective new formula to add to your skincare lineup, keep scrolling for the brand's most beloved products.

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