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The Latest Breaking News from Tim Cook

Apple event 2025 live as it happened - all the iPhone Air, Apple Watch Ultra 3, AirPods 3 and iPhone 17 Pro news direct from Cupertino

Come with me as TechRadar's experts as we cover the likely launch of the iPhone 17, iPhone 17 Pro, Apple Watch 11 and AirPods Pro 3 as it happens live.

TechRadar

Apple Launches iPhone Air, The 'Thinnest iPhone Ever Made:' Here's Everything You Need To Know

On Tuesday, at Apple Inc.'s (NASDAQ:AAPL) "Awe Dropping" event, the tech giant launched its iPhone 17 lineup, which CEO Tim Cook described as "unlike anything we've ever created."

Benzinga

All 8 new products Apple just announced at its 'Awe Dropping' September event

iPhones, AirPods, and more.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

How to watch Apple 'Awe Dropping' iPhone 17 event — start time and what we're expecting to see

Tim Cook and other Apple execs are set to reveal the latest iPhone and Apple Watch products at the company's "Awe Dropping" event today.

Tom’s Guide

Apple debuts thinner, $999 iPhone Air at ‘awe-dropping’ annual product event

Company also augments AirPods earbuds with live translation and reveals upgrades to Apple Watch

The Guardian - US

Markets Prepare for August Inflation Data: Stock Market Today

Apple CEO Tim Cook is still important, but price action this week is as much about incoming inflation data ahead of next week's Fed meeting.

Kiplinger

iPhone 17 launch — 5 burning questions about Apple's upcoming models

Apple is set to show off its new phones this week. And while a lot of iPhone 17 details have leaked out, there's still a lot we don't know heading into the launch event.

Tom’s Guide

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Mark Zuckerberg caught on hot mic hinting he juiced Meta’s US investment numbers to please Trump.

Meta's accounting must be fuming.

We Got This Covered

'High IQ Table': Trump Hosts AI Titans at White House Dinner — With Two Big Names Missing

Meta description: President Donald Trump hosted a White House tech dinner on 4 September 2025 where Apple and Meta touted $600bn US investments, Google cited $250bn and Microsoft up to $80bn a year, as Elon Musk stayed away.

International Business Times UK

Trump: Substantial semiconductor tariff coming 'very shortly', Apple could be exempt

Leaders of the US's biggest tech companies were grilled over their domestic investments at a dinner hosted by Donald Trump on Thursday. The president said that those investing in the US could be exempt from new tariffs.

Euronews

Trump Says He's Making It 'Very Easy' For Business As Mark Zuckerberg, Tim Cook And Tech CEOs Recite Investment Pledges

On Thursday, President Donald Trump hosted top technology executives at the White House, using the event to tout his business-friendly agenda while pressing leaders on how much they are investing in the U.S.

Benzinga

Frustrated Wall Street analysts want Apple to buy Perplexity. It’s reportedly planning to beef up Siri to beat it instead

Apple has historically preferred organic growth to large strategic acquisitions.

Fortune

All 7 new products we're expecting Apple to announce at its 'Awe Dropping' September event

Apple’s Sept. 9 event features major hardware updates including the ultrathin iPhone 17 Air and health-monitoring devices across product lines.

Fortune

Dear Apple Stock Fans, Mark Your Calendars for September 9

While Apple fans circle Sept. 9 for the iPhone 17 reveal, Wall Street’s cautious tone keeps expectations in check.

Barchart

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Benzinga

Apple Hunts Big AI Deals — But Time Warner, Nokia Still Haunt The M&A Playbook

Apple Inc (NASDAQ:AAPL) is under pressure to go big in artificial intelligence, but history warns that mega-deals can quickly turn into mega-disasters.

Fortune

Billionaire Mark Cuban says that 'companies don’t understand’ how to implement AI right now—and that's an opportunity for Gen Z coming out of school

Forget AI taking jobs, Gen Z’s biggest opportunity is teaching people how to use the technology, the former Shark Tank star says.

Benzinga

Apple Reportedly Eyes Google Gemini To Overhaul Siri As Analysts Slam Tim Cook's AI Strategy As 'Disaster'

Apple Inc. (NASDAQ:AAPL) is reportedly in talks with Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) Google to use its Gemini AI models to revamp Siri.

Benzinga

Mark Zuckerberg, Tim Cook Showering Gifts To Win Trump's Favor? It's Now A 'South Park' Storyline

Animated comedy "South Park" has poked fun at President Donald Trump and several members of the White House administration early into the first few episodes of Season 27. The third episode poked more fun at Trump and also made fun of several CEOs of publicly traded companies.

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Euronews

Scathing new 'South Park' episode takes aim at Donald Trump’s federal takeover of D.C. police

South Park’s Season 27 continues to be one of the most talked-about in recent memory, with its new episode - which aired last night - pulling no punches when it comes to satirising Trump, tech CEOs kowtowing to the US president, and the controversial federal takeover of Washinton D.C.’s police.

Fortune

Billionaire Epic CEO Judy Faulkner built her $5.7-billion-a-year software firm in a basement. She says not getting an MBA was a ‘really good thing’

As Gen Z questions the value of a degree, Epic CEO Judy Faulkner says she has never been a fan of MBAs—and built a billion-dollar business without one.

Fortune

CEOs of the world, unite!

From the 1990s to the 2010s, I watched as CEOs flexed their power. It’s time to flex again.

Benzinga

Warren Buffett Trims $4 Billion Apple Stake Despite Calling Tim Cook His Best Partner, Builds Record $344 Billion Cash Pile Instead

Warren Buffett is dialing back his favorite investment, selling a chunk of Apple Inc. (NASDAQ:AAPL) stock while praising CEO Tim Cook and amassing the largest cash hoard in Berkshire Hathaway's history.

Fortune

Apple will imbue iPhones with a nifty holographic effect, offering the biggest clue yet as to where the company is headed

Apple is training people to expect depth and dimension everywhere.

Barchart

AAPL Stock Warning: If Apple Wants to Survive the AI War, It Must Do These 3 Things

Analysts caution that Apple faces a make-or-break moment in the AI revolution, with bold action needed to avoid falling dangerously behind its Big Tech rivals.

Barchart

Apple Expects $1.1 Billion Tariff Hit in 4th Quarter After $800 Million Q3 Hit; CEO Tim Cook Warns ‘Many Factors That Could Change’

Tim Cook warns tariffs cost Apple $800M in June, projects $1.1B in September; cites volatile trade policies, potential margin pressure, and supply chain geopolitical risks.

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