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The Latest Breaking News from Tim Cook

Apple Apologizes For Misleading Ipad Pro Ad

Apple apologizes for controversial iPad Pro ad depicting technology's impact on creativity, facing backlash for negative portrayal of creative tools.

Top News

Apple Apologizes For IPad 'Crush' Ad After Backlash

Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists.

International Business Times

Apple says it's sorry for smushing musical instruments and art supplies to advertise its latest iPad

The computer-maker apologized and said it "missed the mark" in its attempt to tell us that its new iPad Pro is really thin.

PC Gamer

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Apple apologises for iPad ad criticised as ‘destruction of the human experience’

Advert featuring huge hydraulic press crushing cultural objects struck wrong note with many

The Guardian - UK

Apple's iPad event deleted an entire highway and a ton of houses all in the name of aesthetics

Apple's big iPad event earlier this week included an overhead shot of San Francisco, but it was all a lie thanks to the magic of editing.

iMore

Is this man the next Apple CEO? Everything you need to know about John Ternus

A new report alludes to who could take over from Tim Cook — but who is John Ternus?

iMore

Apple's out-of-touch iPad Pro 'Crush!' angers creatives — here's what people are saying

Apple's tone-deaf ad shows instruments, books, and other creative mediums being crushed and replaced by the new, "thinnest ever" iPad Pro.

Laptop

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iPad Pro lacks the AI software to match its powerful M4 chip, but that could change soon

Apple says the new iPad Pro’s M4 chip is better at AI processing than any other PC. But is a lack of AI features in iPadOS holding it back?

Laptop

Apple Unveils Powerful New Ipad Lineup With AI Enhancements

Apple unveils new iPad Pro and iPad Air models with powerful processors, AI integration, and enhanced features like Apple Pencil Pro and Magic Keyboard.

Top News

Tim Cook was wearing 'Made on iPad' Nike shoes for the 'Let Loose' event

Apple's CEO wore one-of-a-kind Air Max shoes for the reveal of the latest iPad event.

iMore

Apple iPad event 2024 live – follow the latest Apple launches right here

Apple is expected to announce new iPad Pro models, a giant iPad Air, and more – follow it all live.

Apple iPad Pro M4 event Live blog as it happened: OLED, Air, Pencil and more

Our live blog of Apple's 'Let Loose' event, tracking news as it happened on the biggest day for the iPad since it launched.

TechRadar

Apple event live: New iPad Pro, Air, and Pencil as it happened from May 7 'Let Loose' event

The Let Loose event is finally here, and we're covering the event and its build up for the whole day!

iMore

Apple just left a disappearing hint about the new Apple Pencil

Apple's homepage includes an exciting hint about the redesigned Apple Pencil ahead of Tuesday's "Let Loose" event. Here's what it means for the next-gen Pencil and iPad line-up.

Laptop

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TechRadar

Apple's May 2024 iPad event could break all the rules and rewrite the AI game — and that's a good thing

Fresh rumors put an M4 chip inside a new Apple iPad Pro, and that means this will be an Apple event unlike any other.

Laptop

After Tuesday, iPads will give laptops more competition than ever before

Apple's "Let Loose" event will be a turning point for the iPad — and the laptop. Some major upgrades could make the iPad a true laptop rival, but not the way you might think.

Laptop

How to watch Apple's "Let Loose" event today: New iPads and more expected

Apple's "Let Loose" event is rumored to debut new iPad Pro and Air models, a new Magic Keyboard, and more about the Apple Pencil. Here's how to watch.

Laptop

How Tim Cook's "exciting product" coming this week could turn around slumping iPad sales

iPad sales are slumping for the second quarter in a row. Can Apple's mysterious "exciting product announcement" turn things around? Here's what we know so far.

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Tom’s Guide

iPhone 16 — how Apple can make this year's phone a must-have upgrade

There hasn't been a big wave of iPhone upgrades for several years now. Here's how Apple could convince people that this fall's iPhone 16 models are the ones to grab.

iMore

iOS 18 might add AI-powered Messages summary feature for your friends who text too much

One of Apple's first AI features for iOS 18 could make it easier to get through your messages.

iMore

Apple boss says it has "advantages that will differentiate" its AI push

Tim Cook is bullish about the company's AI push in 2024 ahead of next week's iPad event.

Laptop

Apple earnings report reveals M3 Macs are a hit: Here's what it means for laptop users

The latest Apple earnings report revealed a bump in Mac sales that could hint at the future of Apple silicon and the M4 chips. Here's what you should know.

iMore

Apple's May 7 iPad Pro and Air event won't include the rumored AI announcement, and nor should it

Apple was briefly tipped to tease new AI features on May 7, but that has now been debunked — it never made sense anyway.

Laptop

5 takeaways from Apple's Q2 2024 earnings: New products, AI, and WWDC 2024

Apple's Q2 2024 earnings report gave us an inside look at the state of Apple and some exciting things ahead including a new product, AI, and WWDC.

The Street

Analyst revisit Apple price targets after earnings, dividend, buyback news

Here's what could happen to Apple shares next.

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