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The Latest Breaking News from Thinx

How Thinx, the eccentric period underwear brand, lost its edge

Kimberly-Clark recently purchased Thinx, laying off 60% of employees at the former direct-to-consumer darling.

Fortune

Inside the decline of Thinx, the provocative period underwear brand once worth $230 million

Once a direct-to-consumer darling, Thinx laid off the majority of its staff in April.

Fortune

From bold to beautiful to bloody, here's what I think of current period product branding

Periods are no longer seen as shameful, and brands are finally catching up.

Creative Bloq

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Woman Asks If It’s Wrong To Leave Menstrual Pads Out Where A Male Guest Could See Them

This redditor’s husband expected her to hide her period products as the pads left in a visible place in the bathroom can make his friend uncomfortable. The post Woman Asks If It’s Wrong To Leave Menstrual Pads Out Where A Male Guest Could See Them first appeared on Bored Panda.

Bored Panda

Best postpartum underwear: From nursing bras to disposable briefs

Easy-release bras and supportive underwear to carry you through postpartum changes

Evening Standard

Ninety years since the first Tampax, why aren’t there better menstrual products?

Period underwear was supposed to revitalize the market until concerns emerged over PFAS. New startups are hoping to change the game

The Guardian - US

The best cotton underwear for women to shop in 2023

15 of the best cotton underwear styles for women that offer comfort without compromising on fit or fashion

Woman & Home

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Australian period underwear makers deny using ‘forever chemicals’ after Thinx settles suit in US

Modibodi and Bonds say they avoid using PFAS chemicals, which break down slowly over time and have unclear health impacts

The Guardian - AU

Thinx settled a lawsuit over chemicals in its period underwear. Here's what to know

The lawsuit says Thinx underwear, long marketed as safe and sustainable, contains harmful chemical substances known as PFAS. The company denies those allegations but will pay up to $5 million.

WEKU

Kimberly-Clark Acquires Majority Stake In Thinx

Kimberly-Clark Corp (NYSE:KMB) has acquired a majority stake in Thinx Inc, a reusable period and incontinence underwear company. Terms of the transaction are not being disclosed. Kimberly-Clark made an initial minority investment in Thinx in 2019. "The investment in Thinx paves the road for collaboration and allows us to work together to drive…

Benzinga

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