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The Latest Breaking News from Sprite

Discontinued Pepsi rival to top Coca-Cola soda brand coming back

The brand has had multiple lives and now it's returning to store shelves to take on a Coca-Cola classic.

What happened to 7 Up? How 'The Uncola' faded into obscurity

What happened to 7 Up? How 'The Uncola' faded into obscurity

Sprite has dominated the lemon-lime soft drink market in recent years — here’s what 7 Up, the “Uncola” maker, is doing to try to win back customers.

Sprite’s naked bottles are underwhelming at best

Sprite’s naked bottles are underwhelming at best

A nude illusion of sustainability.

From analysis to the latest developments in health,
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Coca-Cola adds new flavors to one of its biggest soda brands

This time Coke isn't using AI or partnering with a big-name DJ to create its latest effort to take down Pepsi's newest big brand.

AIR Music Technology Sprite review

AIR Music Technology claims to have taken the multi-effect concept and made it refreshingly simple. We crack open a can of innovation

Why are so many soft drinks rebranding?

We take a look at the latest rebrands in the world of FMCG.

Coca-Cola Answers Pepsi Move With a New Take On a Classic Soda

The two beverage giants have been willing to make major changes as they battle for market dominance.

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Taste of Sprite to change in shake-up as 'irresistible' recipe unveiled

Taste of Sprite to change in shake-up as 'irresistible' recipe unveiled

The new recipe and packaging will help shoppers differentiate Sprite and Sprite Zero Sugar.

Pepsi quietly killed Sprite competitor Sierra Mist last month. Did anyone notice?

Pepsi quietly killed Sprite competitor Sierra Mist last month. Did anyone notice?

In its place is a suspiciously similar drink called Starry.

Sprite is ditching its iconic green bottle — but environmentalists say it's not enough

Sprite is ditching its iconic green bottle — but environmentalists say it's not enough

For decades, the lemon-lime drink has come in green bottles — but clear plastic is more easily recycled, the company says. Environmentalists say the issue is not the color but the single-use plastic.

Campaign urges rethink of Gen Z's screen time habits

Campaign urges rethink of Gen Z's screen time habits

Gen Z are a generation experiencing the greatest burden in comparison to all other generations

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