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The Latest Breaking News from Sports Direct

New name for Missguided after fast fashion giant was rescued by Sports Direct owner

The company will still trade under its original name

Manchester Evening News

Inside Emmerdale newbie Karene Peter's life – from accidental fame to old retail job

Emmerdale newcomer Karene Peter's character Naomi Anderson is set for a dramatic entrance on the ITV soap as Charles Anderson's long lost daughter in upcoming scenes

Daily Mirror

Save £5 when you spend £25 at Sports Direct with your Daily Record with this great offer inside Monday and Tuesday's paper

This summer, Sports Direct have a huge range of items at brilliant prices to kit out and entertain you and the family all season long, and we've teamed up to bring you a fantastic offer inside your Daily Record on Monday July 4 and Tuesday July 5, 2022.

Daily Record

From analysis to the latest developments in health,
read the most diverse news in one place.

Save £5 when you spend £25 at Sports Direct with your Daily Mirror with this great offer inside Monday and Tuesday's paper

Daily Mirror

Newcastle United evening headlines: Mike Ashley claim, Diaby advice, Austria dates confirmed

Mike Ashley's ongoing legal wrangle, Moussa Diaby and the Magpies' pre-season schedule all feature in today's evening headlines

Chronicle Live

Schoolgirl blasts Sport Direct over 'sexist' labels on football boots

Summer Hoofe says its unfair that the sportswear giant marks all of its football boots for 'boys' - with none for girls.

Daily Record

Girl, 9, slams Sports Direct for labelling footie boots for boys

Summer Hoofe is campaigning for change

Wales Online

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Schoolgirl, 9, blasts 'sexist' Sports Direct over its labelling of football boots

Summer Hoofe from Bolton says it's unfair that every time she shops for new boots they are marked as 'boys' and has launched her own campaign

Daily Mirror

Liverpool FC fan, 9, slams 'sexist' Sports Direct labelling

Summer plays for three teams and wants to see a change in the company's marketing approach

Liverpool Echo

Nine-year-old blasts 'sexist' Sports Direct over labelling of football boots

Summer says the retailer and other sports shops need to start marketing products as unisex

Manchester Evening News

Missguided: The fascinating rise and fall of the online fast fashion brand

The company is now owned by Frasers Group whose brands include Sports Direct and House of Fraser

Birmingham Post

Rangers kit leaked by Mike Ashley megastore ahead of official launch as fans given first chance to buy new strip

The strip isn't available to buy yet through official channels but has appeared on an online store linked to the Sports Director supremo.

Daily Record

Businesses and brands owned by Mike Ashley as Frasers Group buys Missguided

The Sports Direct founder and former Newcastle United owner now owns Missguided, along with brands like Jack Wills, Flannels and Game

Chronicle Live

Frasers rescues fast fashion retailer Missguided in £20 million deal

Until yesterday Boohoo had been frontrunner to take on troubled brand

Evening Standard

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Wales Online

Sports Direct group buys Missguided out of administration

Mike Ashley’s retail empire has snapped up troubled fast fashion brand Missguided in a rescue deal. The deal comes after Missguided collapsed into administration on Monday after suppliers accused the business of millions of pounds worth of outstandi

The Guardian - UK

Frasers Group buys Missguided out of administration for £20m

Company controlled by Mike Ashley ‘delighted to secure a long-term future’ for online fashion retailer

The Guardian - UK

JD’s trainer king, Peter Cowgill, loses his crown – leaving big shoes to fill

A string of missteps saw the chief executive leave the company he built into a global brand. But one rival may be celebrating …

Daily Mirror

Joe Marler: Rugby union must do more to make it easier for players to 'come out'

EXCLUSIVE: “There is no way everyone in professional elite rugby is heterosexual. You can’t tell me that. The issue is, ‘why don’t they feel comfortable?’”

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news in one place.

100’s of premium titles.
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Wales Online

Ex Sports Direct worker explains why the shop 'never has cheap carrier bags'

Rebecca has revealed the secrets she says she found out while working at the retail giant

Daily Mirror

Ex Sports Direct employee claims shop uses upselling trick to push more £2 bags

Rebecca Mooney worked part-time in Sports Direct for one summer and has said there's a trick employees use to try and sell more £2 bags instead of the cheaper 5p ones

Birmingham Post

The 19 richest people in the Midlands who are worth a combined £34 billion

The Sunday Times Rich List 2022 ranks the country's 250 wealthiest residents

Nottingham Post

The wealthiest people in East Midlands confirmed as UK Rich List announced

One Notts billionaire added over £500m to his fortune

Birmingham Post

Sports Direct opens new flagship store in Birmingham

The 60,000 sq ft store is set across four floors and boasts dedicated areas for football, running and specialist sports

Daily Mirror

Sports Direct to open 10 new flagship stores as Mike Ashley steps down

Michael Murray has replaced billionaire Mike Ashley - his future father-in-law - as chief executive of Frasers Group, which owns Sports Direct. In his first interview in his job, he details his plans for the retail empire

Evening Standard

Hope on the high street as Next and Sports Direct back stores

TWO of the biggest names on the high street offered hope for the battered retail sector today, insisting shops will remain a key part of the UK’s business and social scene.

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