The Latest Breaking News from Primark

One Primark shopper said: "These are everything"

Primark, one of Europe's biggest fast fashion chains, has pledged to train an additional 125,000 smallholder cotton farmers in more sustainable farming methods in India, Pakistan and Bangladesh by the end of 2023. The group's sustainable cotton program trains farmers on using fewer chemical pesticides and fertilizers and less water,…

A Channel 5 documentary has focused on how the fashion giant lures us off the high street and then keeps us inside their stores

Many Primark customers find it nearly impossible to browse the store without leaving with huge hauls - sometimes hours after stepping through its doors

"Finally!! Looking forward to trying them"

Primark is one of the most well known retailers on the high street and now some behind the scene tricks have been revealed about the ways in which the retailer tries to get their customers to spend more

Primark shared the snap to promote their newly expanded lingerie range which is now more inclusive for plus size women.

Speaking on the Channel 5 documentary Primark: How Do They Do It?, psychologist Dr Amna Khan revealed all of the retailer's sneaky tricks that make you want to spend more time - and money - in its stores

They have matching bags

Its cheerful chief believes the firm is well positioned to bounce back, but that may not happen very soon

The woman was shopping in a Primark in Nottingham city centre when she started going into labour, according to a viral TikTok video, with commenters saying it's their "worst nightmare"