The Latest Breaking News from NIL

LOS ANGELES — Two weeks before the question would cease to be hypothetical, Lincoln Riley was asked whether he believed USC and its name, image and likeness operation, BLVD LLC, could, if necessary, work in concert with a third-party collective whose deep-pocketed donors dictate their own approach to NIL.

As the NIL landscape continues to evolve in college sports, Duke and North Carolina athletes gained new tools this week to connect with businesses.

LOS ANGELES — When USC partnered with an outside media company to launch BLVD LLC, the hope was that its unique approach to facilitating name, image and likeness endorsement deals for Trojan athletes would help stave off the rise of a donor-run collective — and keep USC out of the…

A new NIL collective intends to spend $3.5 million per year on Mustangs athletes.

The Name, Image and Likeness era has had different ways of showing itself over its one year of existence. Donors at SMU have shown a willingness to engage with each of them. The latest engagement might be the biggest.

HARTFORD, Conn. — The iPhone shook and the email popped up at 3:17 p.m. On a nondescript summer day what could the UConn women’s basketball program be announcing? A scheduling change, a new NIL deal, a bit of routine housekeeping?

The bill has proposals on transfer limits, NIL, the ability to return to school after a professional draft and more.

The former college football coach and Alabama senator is drafting a bill with West Virginia Democrat Joe Manchin aimed at taming the chaotic NIL landscape.

These NIL valuations for Georgia players will blow your mind