![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_20337764.jpg?w=1000&h=600&crop=1)
Bronny James has a long way to go to catch up with his father’s career earnings. (To date Lebron James has earned almost $432 million in the NBA.) However, Bronny’s already well on his way. Right now, he is the most marketable young athlete in the entire country going by NIL value.
Here are the top 10 NIL valuations for amateur athletes in the nation, per On3 NIL.
10
Northwestern State SG Hansel Emmanuel: $1.4 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_17240620.jpg)
9
Oregon QB Bo Nix: $1.5 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_19650652-1.jpg)
8
North Carolina QB Drake Maye: $1.5 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_19690497.jpg)
7
Colorado QB Shedeur Sanders: $1.5 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_19698610.jpg)
6
Colorado ATH Travis Hunter: $1.7 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_19470993-1.jpg)
5
USC QB Caleb Williams: $2.6 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_19713778.jpg)
4
San Ysidro CG Mikey Williams: $3.3 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/9291766.jpg)
3
LSU gymnast Olivia Dunne: $3.4 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_20267050.jpg)
2
Texas QB Arch Manning: $3.7 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2022/11/USATSI_19420549.jpg)
1
Sierra Canyon CG Bronny James: $7.2 million
![](https://usatodayhss.com/wp-content/uploads/sites/96/2023/03/USATSI_20339105.jpg)