The Latest Breaking News from NIke

This east London firm crafts fonts for big names from Real Madrid to Revolut — spelling huge success for its owner

A comparison to a legendary player can be a blessing or a curse

Companies spend millions building a recognizable brand, but sometimes, outside forces force them to change everything. Whether it’s a lawsuit, trademark dispute, or public backlash, product rebranding after legal trouble is more common than you might think. In some cases, the change is subtle; in others, it’s a complete overhaul…

The Nike Pegasus 41 and Asics Novablast 5 are two of the most popular running shoes available, but which should you get for your training?

A survey of data collected by iRunFar has revealed that Hokas were by far the most popular shoe choice at this year’s WSER

The grass catwalk returns with appealing Adidas, funereal keepers and cartoon collars – but whose jersey will be top of the league?

Nike Strength’s new soft plyo box brings heritage design and jump training performance into your home gym

Madden 26 is upping the authenticity this year with a huge batch of new equipment, uniforms, and customization options. From bold new cleats and gloves to throwback jerseys and even the long-awaited Guardian Cap, there’s something here for everybody.

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.”