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The Latest Breaking News from Nielsen

Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads

Campaign planners can connect first- and third-party data

Multichannel News

Charter's Spectrum Reach Second Only to YouTube in Local Streaming?

Within its top 22 Nielsen-measured local markets, cable operator's Spectrum Reach platform boasts 18.4% of all streaming usage

Broadcasting & Cable

Fox to Use datafuelX for Data-Driven Linear Ads

Advanced audiences based on Nielsen, VideoAmp data

Broadcasting & Cable

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NBA Finals Opener Endures Worst Non-Pandemic Ratings Performance Since 2007

Averaging 10.99 million viewers, the audience delivery was down 5% from last season's Game 1 and was also the sixth worst for a Finals opener in the Nielsen era

Broadcasting & Cable

Wonder Women of Los Angeles 2024: Beatrice Springborn

President, Universal Content Productions and Universal International Studios

Multichannel News

Weekly Cable Ratings: NBA Playoffs Drive TNT to Sixth-Straight Primetime Win

Western Conference Finals deliver for drama net as Fox News notches 21st consecutive total-day win

Multichannel News

Lionsgate’s MovieSphere Becomes First Nielsen-Rated FAST Channel

Viewership up 87% in Q1

Broadcasting & Cable

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Meet the "Super Streamers" that could jolt the film and TV industry

American media companies are missing out on billions of dollars in revenue.

Axios

TNT, ESPN Stay Hot in Primetime Ratings With NBA Playoffs Coverage

Fox News Channel tops total-day chart for 20th consecutive week

Multichannel News

This new thriller topped all other TV shows in 2023-2024. Did you watch?

Tracker leads the pack when it comes to the 2023-2024 TV season's most watched shows.

WhatToWatch

Local News Close-Up: South Central Pa.’s ‘HLLY’ Market Is on the Rise

Harrisburg-Lancaster-Lebanon-York, the No. 44 DMA, has state capital and major metros nearby

Broadcasting & Cable

Weekly Cable Ratings: TNT Secures Fourth Straight Primetime Win

ESPN finishes second in primetime on strength of NBA, NHL playoffs coverage

Multichannel News

TV Tech's Weekly Product Wrap-Up

TV Tech’s product and services news coverage from May 13 to 17

TV Tech

Netflix's Baby Reindeer Climbs To Top 10 Streaming Rankings

Discover the latest streaming trends with top titles like Baby Reindeer, Fallout, and Killing Eve making waves in the rankings.

Top News

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TV Tech

Netflix Ad Tier Hits 40M Monthly Active Users

That is 8X the 5M it had a year ago; the ad supported plan now accounts for over 40% of all new signups

Multichannel News

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

Multichannel News

Weekly Cable Ratings: NBA Playoffs Score for TNT, ESPN in Primetime

Fox News Channel dominates total-day chart

Broadcasting & Cable

Nielsen Expands Its 'Gauge' to Focus on Cross-Platform Reach By Distributor, and Disney Quite Likes the Tweak (Chart of the Day)

According to Nielsen's new monthly 'Media Distributor Gauge,' Disney controlled an industry-leading 11.5% of U.S. TV viewing in April

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TV Tech

Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

Multichannel News

Nielsen Crowns Disney in New Ranking of Media Distributors

YouTube takes the No. 2 slot

TV Tech

PBS Stations to Gain Access to Nielsen Local Dashboards

‘Significant grant’ from CPB to pay for it

Multichannel News

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)

ABC can provide incremental reach for brands

Multichannel News

Weekly Cable Ratings: NBA-Fueled TNT Repeats as Primetime Champion

Fox News Channel continues to roll on a 24-hour basis

TV Tech

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

Broadcasting & Cable

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

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