The Latest Breaking News from Nielsen

The Super Bowl has gone from a high-profile football game to a complete pop-culture event.

The Paramount series ‘Yellowstone’ is about to air its final episodes – after series infighting and a prolonged hiatus. The franchise tentacles have crept into American culture in a deeply entrenched, enduring manner; just look more carefully around you, writes Sheila Flynn

A Nielsen report revealed Kamala Harris' Wednesday interview on Fox News trumped the former president's town hall that aired the day prior.

The Walz-Vance vice presidential debate attracted 43 million viewers, becoming one of the most-watched events of the year.

The Harris-Pence debate in 2020 was the most viewed vice presidential debate since they began in 1976

YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.

In her 26-year career at Nielsen, de Armas has been working closely with Latinos and other underrepresented communities about their consumption of content

Thursday night’s game between the Buffalo Bills and Miami Dolphins averaged 14.96 million viewers, making it Amazon Prime Video’s third most-watched game since taking over the prime-time package in 2022

ABC had 19 million total viewers, making it the most-watched debate on any network in 16 years