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The Latest Breaking News from Liquid Death

$1.4 billion beverage company Liquid Death names new CFO as it gears up for expansion

“I view the CFO role as a growth driver," says new finance chief Ricky Khetarpaul.

Fortune

Peter Dinklage's Toxic Avenger Is The New Spokesperson For Liquid Death, And The Commercial Is Absolutely Hilarious And NSFW

It's as gruesome as you'd imagine.

Cinemablend

Ozzy Osbourne's DNA marketing stunt is actually genius

Ozzy Osbourne's collab with Liquid Death just works.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Iced tea cans containing Ozzy Osbourne’s DNA quickly sell out

IN FULL

The Independent UK

Ozzy Osbourne is selling his DNA in Liquid Death cans for $450 each

Only 10 cans with Osbourne’s DNA were sold by Liquid Death

The Independent UK

'Clone me': Ozzy Osbourne selling his DNA in empty iced tea cans for a mouth-watering £335

Ozzy Osbourne is encouraging fans to "clone" him by buying a can containing his DNA - but it comes with a hefty price tag.

BANG Premier

“You could clone me - but why the [eff] would you want to?”: Iced tea laced with Ozzy Osbourne’s DNA, anyone?

Yours for just $450!

MusicRadar

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Don't add music to your branding, start with it

Why music is the missing link in brand worldbuilding.

Creative Bloq

"Clone me, you bastards!": If you've ever wanted to clone Ozzy Osbourne for future generations to enjoy, we have good news

The DNA is now available to purchase, attached to cans of Liquid Death iced tea consumed by the Prince Of Darkness himself

Metal Hammer

Liquid Death's UK Exit: Why the Edgy Water Brand Failed to Quench British Thirst

Data from NielsenIQ also notes that UK sales for Liquid Death totaled just £2.0 million in the 52 weeks ending 7 September 2024.

International Business Times UK

Social Media Users Appalled After Adult Diapers For Concertgoers Sell Out: 'That's Disgusting'

Liquid Death's $75 Pit Diapers, designed to help concertgoers avoid bathroom breaks, sold out in just 24 hours.

Latin Times

Liquid Death’s leather mosh pit diaper sells out after viral bathroom incident at concert

The $75 diaper is made from faux leather with metal chains and sharp spikes

The Independent UK

New coffin-shaped Yeti cooler is a real chiller

The premium outdoor food container brand teams up with canned drink company Liquid Death for a macabre cooler casket

Advnture

Coinbase Transforms Liquid Death Ad Auction Win Into Platform For On-Chain Artists

Coinbase is turning its ad auction win on Liquid Death into a campaign for on-chain artists – consumers can interact with on-chain artists and own digital art from their favorite artists.

International Business Times

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Metal Hammer

"Don't even think about boofing it, you little perverts!": Ozzy Osbourne's appearance in a new advert goes places we never expected

Ozzy's latest endeavour finds the former Sabbath frontman advising on the proper consumption of an electrolyte drink mix

Fortune

Liquid Death's finance chief views marketing as a growth center, not a cost center

Karim Sadik-Khan has worked in the beverage industry for almost 20 years.

Fortune

Liquid Death’s new CFO on the brand courting an increasingly ‘sober curious’ Gen Z

Karim Sadik-Khan has joined the $1.4 billion beverage unicorn.

The Guardian - UK

Liquid Death: the viral canned water brand killing it with gen Z

The ‘rule-breaking’ US drink has landed in UK supermarkets. But what makes this water so special?

Get all your
news in one place.

100’s of premium titles.
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Cinemablend

Travis Barker Actually Sold A Pair Of His Blood-Spattered Used Shoes For $4,000, And The Description Is Wild

Travis Barker sold a pair of his blood-spattered shoes from his Blink 182 world tour for $4,000.

Daily Mirror

Tony Hawk and Frank Iero team up for surprising new album from Liquid Death

A water company is now pairing up with a skateboarder to drop a punk album... we didn't see that coming

MusicRadar

Travis Barker launches signature Liquid Death enema kit: “How have I had such a successful career in music? I use Liquid Death Mountain Water…in my a**hole”

The, er…tongue-in-cheek product is intended as an art collectable

Metal Hammer

Blink-182's Travis Barker is posing nude to sell his own 'luxury' enema kit

"What's my secret? I use Liquid Death mountain water. In my *******" - Travis Barker

USA Today Sports Media Group

Liquid Death taps Rockets star Jalen Green as new ambassador

Second-year #Rockets star Jalen Green is the first-ever NBA ambassador for non-alcoholic beverage company Liquid Death. Here’s a look at what the unique partnership entails.

USA Today Sports Media Group

Beverage of the Week: Liquid Death’s got more stupid names and some pretty good tea

Liquid Death's newest brand extension hits some high notes -- even if some of the flavors aren't great.

People

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