The Latest Breaking News from Liberty Media

From racing on a speedy new circuit layout to cold temperatures causing chaos, here are the biggest story lines as F1 takes over Sin City.

F1 expands to US, Liberty Media pushes for 'Destination Cities' & street circuits. Las Vegas Grand Prix is F1's biggest gamble, a mix of permanent track & existing streets. High-speed track w/ walls close by, racing at night. Could be glamorous but risks pricing out hardcore fans. Event could determine…

F1’s previously piecemeal approach to America is reflected in the fact that the United States Grand Prix has been held over 50 times but at 10 different locations.

As is well documented by now, Liberty Media has driven large worldwide growth of F1, with Netflix series Drive to Survive seen as the catalyst to its international expansion.

The race is set to be a sell-out and Formula One and sponsors are spending big to attract A-listers

The race has obliged Irish rock band U2 to pause its residency at the recently-opened venue for over three weeks.

Capitalising on the success of Netflix hit Drive to Survive, which brought a huge new demographic to the series, American F1 owner Liberty Media was keen to exploit its new-found popularity in the United States and add to the existing race in Austin.

Meanwhile, operating income was up by 61% from $82m last season to $132m for the same period this year.

Anyone attending a Formula One race today will notice that the profile of fans has changed dramatically since Liberty Media took over. They are a lot younger and more female than five years ago. Research and audience data bear that out; the average age of an F1 fan is 32…