The Latest Breaking News from Levi

Effortlessly cool and quite probably already lurking in the back of your wardrobe... January 2023 is all about plaid

Almost every pair of jeans has rivets hammered through the denim - but people are only just learning why they're there and what purpose they serve to the wearer

The jeans - believed to be workwear trousers possibly belonging to a miner - went down with the S.S Central America, a steamer that sank off the coast of the US in a hurricane 156 years ago.

We've taken a look through every edition of Steal Their Style since it started in July - and these are the most fashionable gents in the city centre, the M.E.N's Bethan Shufflebotham writes

Will a robot ever make your blue jeans? There is a quiet effort underway to find out — involving clothing and technology companies, including Germany’s Siemens AG and Levi Strauss & Co. "Clothing is the last trillion-dollar industry that hasn’t been automated," said Eugen Solowjow, who heads a project at…

Steal Their Style has seen shoppers sporting Primark Ugg dupes, Zara bargains and M&S pieces

You can enjoy some fab offers at St David's shopping centre, McArthurGlen and Quadrant Shopping

An online shopper has been left stunned after they placed an order for a pair of jeans but received a bag of onions in the post instead - and the seller is baffled too

Many believed it was just part of the design but it actually has a use

Michelle Gass is joining Levi Strauss with a plan to succeed Chip Bergh as CEO within 18 months. That's one less woman heading a Fortune 500 company.

Michelle Gass is leaving for the top job at Levi's, and Jill Timm will remain CFO at Kohl's.