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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Beyoncé and Levi's Are Starting a New Chapter With a Second Collaboration Fit for an Icon

Triple denim done right. (Credit: Courtesy of Levi’s)

Beyoncé may have been shocked she won the Grammy Award for Best Album for Cowboy Carter (her expression said it all), but we were't. The album is absolutely amazing and helped widen country music's audience. Not to mention, catapulted the whole Western fashion trend into the stratosphere. Now the icon is back with a follow-up to her sensational Levi's collaboration and we predict it'll be another hit.

Once again, the dynamic duo reimagines a classic Levi's ad. The original premiered back in 1991. The promotional video called "Pool Hall" is obviously set in a pool hall where Beyoncé decked out in embellished double denim enters and schools the local hustler. So what does the collaboration have in store this time around? The lineup includes the brand's Ribcage Wide Leg Jeans, the Braided Vest and the Spade Trench Coat. Clearly, the pair is endorsing and even encouraging piling on the denim. Not that we mind, of course.


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Check out the cool Chapter 2: "Pool Hall" video on Levi's Instagram and shop the featured pieces on the brand's website.

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