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The Latest Breaking News from Innocent

Applejuicification: why the fruit is found in so many mixed juices

Viral X thread highlighted prevalence of apple juice in drinks – but why is it so popular?

The Guardian - UK

Eco-friendly boasts risk being called out for ‘greenwashing’

City Voices: Where climate change is concerned, the stakes are too high for any thing but the truth

Evening Standard

Knitters create UK's biggest bobble hat to mark 20 years of charity partnership

Innocent Big Knit's woollen creation weighs 129 stone and stands 23ft tall and 20ft wide, and was made from two million yards of yarn

Wales Online

From analysis to the latest developments in health,
read the most diverse news in one place.

Welsh TikTok star takes part in challenge to knit the biggest bobble hat ever made in the UK

The giant hat is made up of 545 individual knitted squares an estimated two million yards of yarn

Wales Online

UK's largest knitted hat made in Nottingham to raise funds for charity

At roughly 23ft tall, it was quite a sight

Nottingham Post

Largest knitted hat in UK made to raise funds for charity

On January 30, avid knitters came together to make the biggest knitted hat in the UK.

The Independent UK

Integrated Food Projects rebrand creates biggest UK food and drink manufacturing consultancy

It recently helped Innocent open what is said to be the world’s most sustainable healthy drinks factory

Birmingham Post

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Shoppers can save £100s by ditching branded beans

Households could save over £70 a year on beans and almost £100 a year on orange juice by swapping to supermarket-own options, according to consumer-expert Which?

The Independent UK

Blind taste-test shows which cheaper own-brands are worth the swap

Aldi, Sainsbury's and Lidl beat the brand leaders not just for value, but also for flavour - according to blind taste tests

Wales Online

Innocent smoothie founders launch new £100 million startup fund

The taxpayer funded British Business Bank putting £48 million into the fund

Evening Standard

Innocent TV ad banned for claiming its drinks help environment

Advertising watchdog demands company provides proof of its products’ green merits

The Guardian - UK

Innocent drinks 'fixing up the planet' adverts are banned

The Advertising Standards Authority decided they exaggerated the environmental benefit of the company's products

Wales Online

Innocent Drinks accused of ‘greenwashing’ after watchdog bans ‘misleading’ climate advert

Adverts implied buying firm’s products ‘would have a positive environmental impact when that was not the case’, Advertising Standards Authority says

The Independent UK

Turning meal pots vegan is good business at Innocent Smoothie spin-off BOL

Founder Paul Brown was a ‘meat and two veg Northerner’ but made the difficult decision to go vegan after learning about meat’s impact on the environment

Evening Standard

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The Guardian - UK

Activists accuse drinks firm Innocent of ‘greenwashing’ with ad

Plastics Rebellion complains to advertising watchdog about claims made in British TV advert

Wales Online

We compared Innocent and Tropicana orange juice with Sainsbury's and Asda's own brands and there was a surprising winner

They're the two biggest names in the OJ game, but could your local supermarket provide better value for money?

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