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The Latest Breaking News from Hero

Harley-Davidson Is Dumb Not to Sell Its Killer Small Motorcycle in the US

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

RideApart

Ribble Allroad Ti review: cutting edge two-wheeled tech is more affordable than you think

Ribble's Allroad Ti proves cutting-edge doesn’t have to be costly

India is in the midst of an electric vehicle revolution – and Australia should tap in

You don’t have to be in India long to appreciate just how dramatic its electric vehicle revolution is. Whether it’s electric two-wheelers or trucks, buses or bicycles, they are hard to miss.

The Conversation

From analysis to the latest developments in health,
read the most diverse news in one place.

Deliciously Ella vegan food brand sold to Swiss group Hero

Founder Ella Mills expected to bank millions from sale of company known for its oat bars and energy balls

The Guardian - UK

Deliciously Ella health food brand snapped up by Swiss Hero

The firm’s founders, Ella and Matt Mills, are staying on after the deal

Evening Standard

Zero’s FXE EV Motorcycle Is Undergoing Testing In India

The Zero FXE has been spied testing in India. Thanks to a partnership with Hero MotoCorp, Zero’s tech could soon be used in a new lineup of EV motorcycles.

RideApart

More Hybrid Motorcycles Are Coming, This Time From India

Indian motorcycle giant Hero MotoCorp is working on a new hybrid powertrain, presumably designed to make commuters and scooters more efficient.

RideApart

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Hero Cosmetics CEO Found Inspiration In Korean Skincare

Hero Cosmetics founder Ju Rhyu credits her corporate career at Mondelez, American Express, and Samsung for her business bona fides.

Fortune

Celebrating Its Founder, “The Centennial” is a Sick-Looking Naked Motorcycle

Hero MotoCorp is paying tribute to its founder, Dr. Brijmohan Lall Munjal, with “The Centennial,” a special-edition bike based on the Karizma.

RideApart

The Mighty Patch sold out in 90 days, an 'accident' is how it's founder unlocked Amazon Prime

Hero Cosmetics CEO Ju Rhyu's road to success involved a few bumps: including trying to unlock Amazon Prime.

Fortune

How Hero Cosmetics' CEO made once-shameful pimple patches a Gen Z status symbol

The Mondelez and Samsung alum used her corporate America know-how and her Korean skincare obsession to launch the category-defining Mighty Patches—without VC funding.

Fortune

David Ellis reviews the Hero, Maida Vale: This might just be the world’s most beautiful pub

Four storeys of ready-made social-media stardom await in W9

Evening Standard

Hero MotoCorp Mavrick 440: Everything You Need To Know

Hero MotoCorp has announced pricing and opened bookings for the Mavrick 440 in India. Check out all the details here.

RideApart

Hero’s New Surge S32 Concept Is A Modular E-Scooter Rickshaw Mashup

Hero MotoCorp unveiled the Surge S32 convertible electric scooter concept at Hero World 2024.

RideApart

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RideApart

Zero And India’s Hero MotoCorp Collaborating On New Electric Platform

Zero Motorcycles and Hero MotoCorp are reportedly working together on a new electric platform that will result in four new models.

RideApart

Hero Mavrick 440 Is Here To Stand Out From The Single Cylinder Crowd

Hero MotoCorp has been hinting at its own-brand bike that will use the same TorqX engine developed for the Harley X440. Here are all the Mavrick 440 details.

Motorsport

Dakar 2024: Honda returns to victory lane as Brabec triumphs

Although scoring only a single individual stage win during the two-week contest in Saudi Arabia, Brabec took overall honours with an impressive margin of 10m53s as he put Honda back on the victory lane in Dakar.

RideApart

Hero MotoCorp Trademarks Mavrick 440 In India, Launch Expected Soon

Hero has just filed trademarks for the Mavrick 440 and Hurikan 440 names, suggesting that it’s ready to launch its new model based on the Harley-Davidson X440.

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The Hindu

Ross Branch tops Stage 1 for Hero at Dakar Rally

Hero MotoSports Team Rally made a strong start to the Dakar Rally as its rider Ross Branch topped the opening stage of the iconic off-roading event.

Autosport

Car accident with spectator delays Dakar Stage 1 start

The first stage of Dakar started as it should, with the bikes tackling the 405km timed run to reach the second of the bivouacs at Al Henakiyah. However, the evacuation helicopter was called into action very early on at the 82km mark after Hero rider Joaquim Rodrigues suffered an accident,…

RideApart

Hero MotoCorp To Release Harley X440-Based Roadster In January 2024

Indian motorcycle manufacturer Hero MotoCorp is gearing up to launch its own version of the Harley X440. Hero and Harley-Davidson worked together to develop the X440 in India.

The Guardian - UK

Tiger Woods stirs 2024 hopes as unlikely comeback shows promise

An encouraging return at the Hero World Challenge raises the prospect of the 15-time major champion being a force next year

USA Today Sports Media Group

2023 Hero World Challenge odds, course history and picks to win

Tiger is back.

Golf Monthly

10 Things We Learned From Tiger Woods' Hero World Challenge Press Conference

Tiger Woods had plenty to say ahead of his return to pro golf this week at the Hero World Challenge

RideApart

Charge Up Your Daily Commute With Hero’s New Vida V1 Coupe

Hero MotoCorp has unveiled the newest addition to its Vida electric lineup at EICMA 2023, the Vida V1 Coupe.

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