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The Latest Breaking News from Hasbro

Hasbro wants Microsoft and Xbox to bring back Activision's Transformers games

Hasbro, the company behind the Transformers franchise, has recently stated in an interview that they wish to re-release all of the Activision-published Transformers games to modern Xbox consoles and Xbox Game Pass. Read on to learn more about what Hasbro has to say on the matter.

Windows Central

The best SDCC toy announcements 2023, from X-Men '97 to Pokemon

We've rounded up our favorite toys that were announced or revealed for SDCC 2023.

GamesRadar

Mattel Earnings 'Kenough' To Beat Forecasts, But Barbie Sales Fall Despite Movie Hype

Mattel beat earnings forecasts Wednesday but hasn't seen an impact from "Barbie" movie success. Mattel stock slides after results.

Investors Business Daily

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'Barbie' Continues 2023's Most Concerning Hollywood Trend

2023 has already seen a shocking number of brand-based movies hit theaters and digital platforms. Here's why films like 'Barbie,' 'Air,' and 'Flamin' Hot' could mark the beginning of a concerning new era for Hollywood.

Inverse

Exclusive reveal: These Star Wars Young Jedi Adventures toys are just too darn cute

We round up all of the new action figures, lightsabers, and plushes that are on the way for Star Wars Young Jedi Adventures.

GamesRadar

Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer

What's it like to have Will Ferrell play you in a movie?

Fortune

Best baby and kids’ deals for Amazon Prime Day 2023: Toys and baby care essentials

Whether you’re expecting or already managing a hoard of little’uns, grab some bargains on the essentials in the Amazon Spring Sale

Evening Standard

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Peppa Pig Park to open in Europe next year

There is already a successful park in the USA with a second now under construction

Wales Online

UK's first Nerf indoor entertainment centre opening at Trafford Palazzo this summer

The much-anticipated NERF Action Xperience promises 'a multitude of Nerf fuelled indoor activities'

Manchester Evening News

The Toy Industry Wants To Reach A New Customer — The 'Kidult'

Adult shoppers are one of the biggest sources of toy industry growth.

The Street

I've been waiting ages for this badass Darth Vader scene to get a Star Wars action figure

The best Darth Vader scene in Obi-Wan finally gets its own Star Wars action figure

GamesRadar

Furby fans love that it's strange. Will they embrace its cutesy 25th anniversary makeover?

When Stephanie Sanders-Jacob woke up last Thursday, it felt a bit like Christmas: Hasbro had announced a new Furby for the first time in almost seven years.

Los Angeles Times

You can now get Hasbro family games with a meal at McDonald's

The games will be available until the middle of July

Wales Online

Transformers One: Release Date, Cast, And More We Know About The Upcoming Animated Movie

Learn about the origins of your favorite shapeshifting alien robots in the upcoming animated movie, Transformers One.

Cinemablend

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The Street

Hasbro Brings Back An Iconic Children's Toy

Hasbro celebrates a popular toy's 25th anniversary with a new edition.

Evening Standard

Beyoncé’s charitable donation and Furbies making a comeback: this week’s good news

Happy Friday! It’s been a week of heavy news and even some wet weather, but the weekend is here and the sunshine is (hopefully) on its way. There’s no better time to have a look at some of the cheerier stories that we saw this week to help put a…

Daily Mirror

Iconic Furby toy makes comeback - but not all are excited about 'scary' robot's return

Furby is back, and people have mixed feelings about the 'must-have' 90s toy, with some saying they can't get over how cute the rebooted version is, while others are less excited about its a comeback

Evening Standard

Toy giant Hasbro brings back iconic Furby toy that took late 90s by storm

The new versions feature five voice activated modes and over 600 responses

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GamesRadar

Furby is back and I am afraid

Hasbro is bringing back the old '90s Furby toy, only this time it actually shuts up.

GamesRadar

Robert Kirkman explains THAT jaw-dropping Void Rivals twist and how he established a new shared universe

The Walking Dead and Invincible creator on the beginnings of the Energon Universe

GamesRadar

Skybound roll out a new shared Transformers and G.I. Joe universe - and it starts today!

Robert Kirkman's Void Rivals #1 marks the beginning of the Energon Universe

The Independent UK

'Transformers' edge out ‘Spider-Verse’ to claim first place at box office

It was Miles Morales and the Spider-Verse versus the “Transformers” at the box office this weekend and the bots came out on top

Cinemablend

Transformers: Rise of the Beasts Ending Explained: A Game-Changer For The Franchise

The ending of Transformers: Rise of the Beasts sets up something big that a lot of fans have been hoping for.

Fortune

The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the 'heart and soul' of its business'

Hasbro CEO Chris Cocks says that he is an avid player of Dungeons & Dragons—just like other kidults are.

Inverse

'Transformers: Rise of the Beasts' Ending Explained: How the Shocking Crossover Makes Movie History

Hasbro has major plans for two of its biggest properties. Here's how the ending of 'Transformers: Rise of the Beasts' sets up a surprising live-action crossover between the 'Transformers' and 'G.I. Joe' franchises.

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