The Latest Breaking News from HarleyDavidson

In terms of design, and considering the current state of affordable, readily available (read: non-experimental) battery technology, a satisfactory EV motorcycle is a much bigger design challenge than any EV car. The reason why is simple: Space.Unless all you plan to use your motorbike for is a quick run to…

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite conservative activists pressuring high-profile brands to stop participating in the organization’s annual workplace report card

In recent years, we’ve seen lots of new motorcycles emerge from China. And while some of them, such as the CFMoto Ibex 450, are signs that Chinese bikes are indeed getting better, others continue to embody the knockoff stereotype made-in-China bikes have become associated with over the years.

Without question, Harley-Davidson is one of the most readily recognized brand names in the world. It's right up there with Mickey Mouse, and it doesn't even have a friendly-faced cartoon mascot. Still, when Harley first partnered with Indian motorcycle juggernaut Hero MotoCorp back in 2020, no one knew exactly how…

Many retailers put DEI on the chopping block in 2024.

Top retail store chains made big changes after customer pushback in 2024.

While my law experience is attempting to get out of a few—read many—speeding tickets over the years, there's always been something about contract law that irks me. And that's how aftermarket parts can void warranties. I understand that if you throw on a turbocharger or add nitrous to a UTV, hence…

Harley-Davidson just absolutely can't catch a break. Sales are plummeting, owners are aging out, internet weirdos are calling them woke, dealerships are pissed with executive mandates and increasing inventories, and their bikes just aren't as good as they once were. And don't even get me started on LiveWire, the brand's electric…

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…