The Latest Breaking News from HarleyDavidson

It's been a year for Harley-Davidson. Like, it's been a hard year. The Motor Co's stock has tumbled. Its CEO has fought claims of being woke and caved to outside pressure even though it's the most un-woke company around. It's losing business because it's so anti-woke, in fact. LiveWire has burned through…

In recent years, we’ve seen lots of new motorcycles emerge from China. And while some of them, such as the CFMoto Ibex 450, are signs that Chinese bikes are indeed getting better, others continue to embody the knockoff stereotype made-in-China bikes have become associated with over the years.

Without question, Harley-Davidson is one of the most readily recognized brand names in the world. It's right up there with Mickey Mouse, and it doesn't even have a friendly-faced cartoon mascot. Still, when Harley first partnered with Indian motorcycle juggernaut Hero MotoCorp back in 2020, no one knew exactly how…

Many retailers put DEI on the chopping block in 2024.

Top retail store chains made big changes after customer pushback in 2024.

While my law experience is attempting to get out of a few—read many—speeding tickets over the years, there's always been something about contract law that irks me. And that's how aftermarket parts can void warranties. I understand that if you throw on a turbocharger or add nitrous to a UTV, hence…

Harley-Davidson just absolutely can't catch a break. Sales are plummeting, owners are aging out, internet weirdos are calling them woke, dealerships are pissed with executive mandates and increasing inventories, and their bikes just aren't as good as they once were. And don't even get me started on LiveWire, the brand's electric…

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…

As a quick economics refresher, here's how tariffs work. A company imports either a product or part of a product from a country that isn't where they're based. They cost, let's say, $20 before tariffs. The company then sells that product for $30 to the consumer, netting themselves a small profit.…

Business and Trade Secretary Jonathan Reynolds said Donald Trump’s plans were ‘the big question facing global trading relationships’.

Let me be clear, King of the Baggers is a cool-ass racing series. Never in my wildest dreams would I have thought that 700-pound baggers done up to become race-spec bikes would've made for such nail-biting racing. It's just cool.