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The Latest Breaking News from GroupM

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

Dentsu, Fubo, GroupM, Havas Mars, Omnicom Media among users

Broadcasting & Cable

GroupM Unit Finds Addressable Ads Generate More Impact And Emotion

Addressable advertising impacts how consumers feel, study concludes

Broadcasting & Cable

WPP buys influencer agency whose co-founder criticised its digital strategy

“The size of WPP, there might be 30-40% of their business that is literally not fit for purpose in the next three or four years,” Arron Shepherd said a year ago

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Google and Meta Are Losing Their Grip on the Digital Ad Market

Everyone from Amazon.com and Apple to TikTok and Walmart want in.

Businessweek

Amid Weak Digital Ad Outlook, Apple, Walmart, Internet TV Are Still Bright Spots

Amid a glum outlook for digital ad growth in 2023 as the U.S. economy slows, bright spots could be Apple, Walmart and internet TV.

Investors Business Daily

Parmy Olson: Musk invites Trump to his Twitter hellscape

“Twitter is ALIVE.”

Tribune News Service

Elon Musk Welcomes Donald Trump Back to Twitter

The former president will make his comeback on the social network, 22 months after his ban.

The Street

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GM Hits Elon Musk, Twitter

The automaker is one of the biggest rivals of Tesla, the group of Elon Musk, Twitter's new boss.

The Street

Twitter: Musk Sets Up Council to Review Banned Accounts

Twitter's new boss has just announced the formation of a council to review banned accounts.

The Street

Twitter Advertisers React to Possible Trump Return

A major ad-buyer says clients are taking steps in the event the former president is allowed to tweet again.

The Street

Ad Slowdown Spreads Beyond Tech to TV Networks, Publishers

U.S. television networks and news publishers are feeling the effects of a slowdown in the advertising market, the latest indication that an ad-spending retrenchment previously flagged by giant technology companies is spreading.

Bangkok Post

As Netflix Starts To Ebb, Streaming TV With Ads Begins To Flow

Interest in ad-supported streaming video services is rising as subscription video-on-demand services like Netflix are facing slowing growth.

Investors Business Daily

Will the news boom prevent more media outlets going bust?

Analysis: newspapers have attracted record numbers of readers seeking trusted sources in uncertain times

The Guardian - UK

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People

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