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The Latest Breaking News from GroupM

Advertising Industry To Hit $1 Trillion, Dominated By The New 'Big 5'

Just five companies are set to grab more than half of global advertising revenue. The rise of Big Tech is seen behind a big ad agency merger.

Investors Business Daily

GroupM’s Mike Fisher Joins Comcast Advertising

Named executive director, agency development

Broadcasting & Cable

Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry

The best of times for advertising? Not hardly, says media authority and pioneer

Multichannel News

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GroupM Names Richard Hartell CEO of EssenceMediacom U.S.

Exec heads agency’s Google account

Broadcasting & Cable

Brian Lesser Returns To GroupM as Global CEO

Executive had headed AT&T’s Xandr, InfoSum

Broadcasting & Cable

Former McDonald’s Executive Alycia Mason Named CEO of GroupM’s Wavemaker U.S.

Also held posts at Publicis, Mindshare, OMD

Multichannel News

GroupM Client Domino’s Sponsors History’s Jesse Owens Documentary

Show to air on Juneteenth

Multichannel News

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U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts

With less than half of households subscribing to pay TV, linear TV expected to decline 8.9%

Broadcasting & Cable

GroupM Names Toby Jenner as President, GroupM Clients

Exec will continue at CEO of Wavemaker

Broadcasting & Cable

PubMatic To Use Instacart Data To Target CTV Commercials

GroupM, Mars sign up

Broadcasting & Cable

GroupM To Double Ad Spending On Women’s Sports Programming

Clients including adidas, Ally, Coinbase, Discovery, Google, Mars, Nationwide, Unilever and Universal Pictures are looking to play

Broadcasting & Cable

Super Bowl ads incorporate innovation, streaming platforms, and ad strategies

Discover the innovative ad strategies, technology, and creative execution seen during Super Bowl 58. Learn how brands leverage legacy and innovation in adv...

Top News

Meta Stock Forecast: This Could Be Mark Zuckerberg's Trillion-Dollar Year

Meta stock is approaching a trillion-dollar market value after the Facebook parent company's huge 2023 gains. But there are obstacles ahead.

Investors Business Daily

CES 2024: GroupM, Amazon Help Clients Make Rain With Amazon Marketing Cloud

Capabilities assessed for ‘maturity,’ customized solutions provided

Broadcasting & Cable

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TV Tech

GroupM Forms Ad Innovation Accelerator

Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences

Broadcasting & Cable

GroupM Forms Accelerator To Enhance Ads for Clients as TV Goes Digital

Disney, NBCU, Roku, YouTube among group’s initial members

The Guardian - US

Record $15.9bn in US political ad spending expected for 2024

Assessment by GroupM expects spending totals for presidential election year to be up 30% on 2020 election cycle

TV Tech

U.S. Ad Market Spend to Slow to 4.1% in 2024, Down from 5.7% in 2023

GroupM’s year end report forecasts 5.8% overall growth rate globally

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news in one place.

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Multichannel News

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

Evening Standard

WPP cuts forecasts again as takeover talk swirls around ad group

A GLOBAL slowdown in spending by US tech giants forced WPP into its second revenue warning this year amid wider caution among big consumer goods giants.

TV Tech

GroupM Partners with IRIS.TV on CTV and Online Video Data

GroupM will use the IRIS_ID to target contextual and brand suitability data in streaming video

Broadcasting & Cable

GroupM To Work with Iris.TV To Target CTV And Online Video Ads

Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms

Broadcasting & Cable

GroupM Expands Access to Fusion Retail Media Data to More Clients

Retail media expected to generate $125.7 million in spending in 2023

Multichannel News

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Broadcasting & Cable

GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023

A continuing writers strike would favor media outlets with sports rights

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