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The Latest Breaking News from Fujifilm

Final Fantasy 14 gets a new cute emote thanks to a Fujifilm collaboration that lets players use an Instax camera in-game

Final Fantasy 14 has teamed up with Fujifilm to bring a new Instax camera emote to the game, as well as a chance to win exclusive in-game items.

TechRadar

Hands-on Sigma 16-300mm f/3.5-7.1 | C review: Is this the ultimate lens for travel photography?

Travel shooters will revel in the Sigma 16-300mm f/3.5-7.1 | C – the world’s first mirrorless lens equipped with an 18.8x optical zoom

Digital Camera World

Thypoch unveils the Simera 75mm f/1.4: a classic medium-telephoto for Leica M-Mount

Thypoch introduces the Simera 75mm f/1.4 – a compact and elegant portrait lens for M-mount

Digital Camera World

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BREAKING: Sigma BF camera announced with 230GB internal memory and single-finger operation –along with 300-600mm f/4 "dream lens" and 16-300mm f/3.5-6.7

New products, logo identity and Sigma Foundation “reflects our commitment and sincere approach to unleash the creative potential in photography”

Digital Camera World

The CP+ 2025 photo trade show has already brought exciting new cameras, but what's next?

One of the largest photography shows of the year opens today in Yokahama, Japan – this is what we think we will see

Digital Camera World

Thinking of buying a Fujifilm X100T compact camera in 2025? I’m here to tell you whether or not it’s worth it

The Fujifilm X100T might be cheaper than later X100 series models, but is this decade-old camera really worth a look in 2025?

Digital Camera World

Kenko VC Smart Cellarto 10x30 WP binocular review

Japanese-made image stabilized and waterproofed binocular marrying a decent 10x magnification to a large and bright 30mm objective lens while remaining portable

Digital Camera World

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With the Fujifilm X-E4 discontinued and retro compacts flying off the shelves, we sorely need a Fujifilm X-E5

With the Fujifilm X-E4's similarities to the X100VI, I think an updated X-E5 could be a trendy camera

Digital Camera World

The Fujifilm X100VI is now officially one year old. Will the hype ever die down enough to find it in stock?

I hope your wish for the Fujifilm X100VI’s birthday wasn’t to find the camera in stock anywhere…

Digital Camera World

Has the cheap compact camera craze persuaded you to ditch your phone? I’d consider the Fujifilm X-A7… REALLY!

No, I’m not mad! The Fujifilm X-A7 is an excellent introduction to the world of dedicated cameras –and at a very reasonable price, too

Digital Camera World

The forgotten Fujifilm X-T200 is still a great entry-level choice and is pretty cheap for a retro-themed mirrorless camera

The Fujifilm X-T200 wasn’t a big seller during its heyday, but low used prices make it a decent choice for those looking for a ‘beater’ or their first interchangeable-lens camera

Digital Camera World

Fujifilm teams up with Final Fantasy XIV Online for a unique Instax collaboration

Make your digital adventures a reality by instantly printing in-game captures with Fujifilm Instax!

Digital Camera World

I really want to see a modern take on the retro Canon AE-1, but probably not for the reason that you think

The Canon AE-1 was a risky camera that paid off – and Canon needs a modern equivalent with a low price and weight

Digital Camera World

I love retro cameras, but if there’s one thing I hate about the vintage design, it’s this

Modern cameras need to get a grip – literally

Digital Camera World

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Digital Camera World

The GFX 50R is almost my perfect camera – did Fujifilm quit on it too soon?

Why a Fujifilm GFX compact camera would revolutionize the medium

Digital Camera World

OFFICIAL: Canon rules the mirrorless camera market in the US

Canon claims #1 status for mirrorless cameras, full-frame cameras, full-frame mirrorless cameras, interchangeable lens cameras and more

Digital Camera World

Discover the best London photo locations on these fabulous photowalks

Visiting The Photography & Video Show 2025? Don't just attend the talks, walk the walks!

Digital Camera World

What is an APS-C camera? Why this camera spec is a sweet spot for price and quality

APS-C cameras from the Fujifilm X100VI to the Canon EOS R100 still have a lot to offer

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TechRadar

I’ve tested all 4 of Sigma’s bargain f/1.4 primes for Canon cameras – here’s how to decide which one to buy

When Canon finally opened its lens mount to third parties, Sigma was the first to deliver, and I've been testing the 16mm F1.4, 23mm F1.4, 30mm F1.4 and 56mm F1.4 DC DN Contemporary prime lenses.

TechRadar

About 25,000 Blu-ray movies exist; here’s how I could store an entire collection of these shiny coasters in a small suitcase

Tape remains the best value for money when it comes to carrying very, very large amounts of data

Digital Camera World

Tokina announces its first wide-angle lens for Fujifilm X-mount cameras

And it'll be less than half the price of Fujifilm's closest equivalent lens

Digital Camera World

The Fujifilm X-Pro3 is arguably the best take on the retro camera trend, so why don’t we have a new successor yet?

The Fujifilm X-Pro3 officially carries the red discontinued banner, but I hope Fujifilm makes a successor

Digital Camera World

Nikon, you’re my favorite camera brand EVER, but continue to ignore the entry-level market and you’ll stop attracting new blood…

Nikon’s uninspiring Q3/2025 financial results at least point to positive mid- to high-end camera sales, but I’m still worried the ‘Big N’ will struggle to attract new photographers without a true entry-level camera in its line-up

Digital Camera World

The obscene price hike on the Sony A1 II highlights one of the biggest problems with buying a camera in 2025

Would you pay thousands more for a camera than list price?

Digital Camera World

Uh oh, is the new Fujifilm X-M5 price about to fall victim to the same hikes as the Fujifilm X100VI?

The Fujifilm X-M5 appears to be in high demand, but camera shoppers shouldn't panic

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