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The Latest Breaking News from Dylan Mulvaney

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Fortune

Anheuser-Busch Upgraded To Buy, Even If Bud Light Sales Never Fully Recover

Deutsche Bank upgraded Anheuser-Busch stock Thursday saying the worst of the Bud Light boycott is over, even if sales never fully recover.

Investors Business Daily

Editorial: Love is love — and beer is just beer

Corporate America has been in uncharted territory for a while now as it tries to navigate today’s increasingly heated culture wars. Nowhere has that fact been driven home more shockingly than with Bud Light’s recent dethroning as America’s No.1-selling beer.

St. Louis Post-Dispatch

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AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

The multinational brewer admitted it failed to 'really understand' the lager's core customer group after sales plummeted following an April 1st paid promotion by a transgender influencer.

Fortune

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

Tribune News Service

Bud Light Loses Title As Top Beer; Anheuser-Busch Plans To Prop Up Brand

Bud Light lost its title as the top beer in the U.S. while Anheuser-Busch plans to prop up the brand. Mark Cuban weighs in on "woke" businesses.

Investors Business Daily

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

St. Louis Post-Dispatch

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Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

Salon

Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continues

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place

The Independent UK

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

St. Louis Post-Dispatch

Bud Light loses out on featuring transgender influencer Mulvaney

The media promotion by the beer maker led to a backlash of transphobic comments and a boycott by some drinkers.

Al Jazeera

Bud Light is no longer America’s top selling beer after Dylan Mulvaney boycott

The beer brand was knocked from the top spot it has held for over two decades.

Axios

Bud Light dethroned as U.S. favorite beer despite Garth Brooks support

The Nashville bar owner pledged to serve Bud Light as sales of the AB InBev lager continued to crater amid a boycott by conservative consumers.

Fortune

Garth Brooks commended for not bowing to anti-LGBT trolls and refusing to boycott Bud Light

‘Everybody’s got their opinions but inclusiveness is always going to be me,’ country superstar says

The Independent UK

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Evening Standard

Why is Bud Light being boycotted? Timeline of events

The Anheuser-Busch brand swas heavily criticised after launching a collaboration with a transgender influencer

Fortune

Mark Cuban pushes back on Bud Light controversy

The Dallas Mavericks owner says consumers want to do business with companies that care about their customers.

The Guardian - US

‘They’re caving to bullies’: queer influencers in the US say brands have gone quiet

This Pride month, influencers say they have seen fewer companies seeking partnerships amid boycotts and an assault on LGBTQ+ rights

WEKU

LGBTQ+ creatives rely on Pride Month income. This year, they're feeling the pinch

Brands are rethinking how they nod to Pride after recent boycotts against companies that signal LGBTQ+ support. Influencers who work with brands for Pride now say they're seeing fewer opportunities.

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news in one place.

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The Guardian - US

As the US becomes more divided, companies find they can’t appeal to everyone

Younger people believe companies have social responsibilities, while conservatives say they should stay out of politics – and the fight won’t end soon

The Independent UK

From Lupita Nyong’o and Jessica Chastain: 6 of our favourite looks at the 2023 Tony Awards

From Lupita Nyong’o to J Harrison Ghee, these are the stars who put their best foot forward

Daily Mirror

Jodie Comer, Ariana DeBose and Kandi Burruss lead stars on Tony Awards 2023 red carpet

A host of celebrities are in attendance at the Tony Awards 2023 this evening, with the awards ceremony being hosted by former nominee Ariana DeBose at the United Palace in New York City

The Guardian - US

Parades but no public posts: which brands are supporting Pride in the wake of backlash?

As Target, Bud Light, Starbucks and others face threats and boycotts, here’s what other top US brands have planned

Salon

No one buys the "protect the kids" lie

The Tennessee drag decision shows even a Trump judge can see through the "protect the kids" lie

The Independent UK

Pride becomes a minefield for big companies, but many continue their support

Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise

The Independent UK

Trans activist slams Trump for using footage of them in campaign ad: ‘They want to eradicate us’

James Rose says former president used the footage against their will

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