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The Latest Breaking News from CTV

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

Broadcasting & Cable

The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model

Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024

TV Tech

Dish Media Brings Interactive, Personalized Advertising to Sling TV

Dish is using BrightLine to enable interactive ad units on live and on demand inventory on Sling TV

TV Tech

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Dish Media Engages BrightLine for Interactive Ads on Sling TV

Interactive ads can run in live and on-demand inventory

Broadcasting & Cable

Bills vs Chiefs live stream: How to watch NFL Week 14 online, start time and odds

The Bills vs Chiefs live stream pits Allen vs Mahomes. Here's how to watch it wherever you are.

Tom’s Guide

‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights

Ad-supported subscription services grow

Broadcasting & Cable

U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts

Gains by connected TV don’t fully offset traditional TV losses

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Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

Broadcasting & Cable

Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Focus on engagement, interaction when judging a campaign’s effectiveness

Broadcasting & Cable

As CTV Competition Heats Up, Apps Need To Focus on Stickiness (B+C Guest Blog)

Attracting and retaining attention is key in an ever more crowded environment

Broadcasting & Cable

Blockboard Unveils BlockCONNECT Attribution Technology For CTV, OTT Advertisers

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

TV Tech

OpenX Announces TV+ Initiative

OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory

TV Tech

tvScientific Uses Retail Data To Target CTV Ads On a Cost-Per-Outcome Basis

Retail Performance TV drives campaign effectiveness

Broadcasting & Cable

Giants vs Cowboys live stream: How to watch NFL week 10 online today

The Giants vs Cowboys live stream has two fierce NFC East rivals facing off in an important matchup. Here’s how to watch from wherever you are.

Tom’s Guide

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How to watch Country Music Awards 2023: 57th CMAs channel, start time, performers, nominees

As the eyes of the country music world turn to Nashville, Tennessee for the CMAs, you can use our guide to watch Country Music Awards live streams from wherever you are.

Broadcasting & Cable

Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds

37% of ads running in ‘fake’ CTV content came from Fortune 500 companies

Tom’s Guide

Bills vs Bengals live stream: How to watch NFL Sunday Night Football Week 9 online

The Bills vs Bengals live stream set up an AFC playoff rematch! Here’s how to watch from wherever you are.

Tom’s Guide

Cowboys vs Eagles live stream: How to watch NFL week 9 online

The Cowboys vs Eagles live stream will be one of the biggest matchups in this rivalry's history. Here’s how to watch from wherever you are

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Broadcasting & Cable

E.W. Scripps Posts Q3 Loss as Revenues Fall 7.4%

Connected-TV revenue expected to hit $100 million this year

Zenger

NBC’s ‘Transplant’ Season 3 Premieres: Bash’s New Journey Begins

Hamza Haq returns as Bash in the hit medical drama, facing new challenges and personal growth in Toronto's York Memorial Hospital.

TV Tech

Adoption of Ad-Supported Streaming Soars Past SVOD

83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore

Broadcasting & Cable

Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report

Attention drops as more viewers turn to ad-supported streaming

TV Tech

A&E to Use TVision's Total View to Measure CTV Ad Engagement

Total View includes multiple dashboards, which help A+E Networks’ sales team understand overall performance, improve engagement and maximize value

Cinemablend

How To Watch Love Island Games Online And Stream All-Star Spin-Off – Premiere Date, Host, Ex-Islanders, And More

Let the games begin with "All Star" series announced. We explain how to watch Love Island Games from anywhere, with all the latest info on start date, host, and more.

Broadcasting & Cable

Convergence Gives Publishers More Ways To Sell Their Inventory

Platforms must address the huge gap between programmatic and premium

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