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The Latest Breaking News from CTV

Innovid’s CTV Composer Enables Brand To Create Interactive Ads for Live Streaming Events

Tool was used in 700 campaigns in Q4

Broadcasting & Cable

How to watch 'The Conners' season 6 online – release date, episodes

The Roseanne spinoff is back for what is rumoured to be its final run on February 7, 2024. Here is how to watch "The Conners" season 6 from anywhere.

Tom’s Guide

Amagi’s Ads Plus Expands European Presence with ShowHeroes Deal

Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities

TV Tech

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read the most diverse news in one place.

Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)

CTV’s explosive growth could lead to a sea change

Broadcasting & Cable

How to watch the Super Bowl in Canada: live stream Chiefs vs 49ers without TSN – TV

What's the cheapest and the best ways to watch 2024 Super Bowl LVIII in Canada? And what channel is it on? Everything you need to know for a Chiefs vs 49ers live stream up north.

What Hi-Fi?

NBC Spot On Puts Local Auto Dealers In CTV Driver’s Seat

Deal with Constellation helps dealers create compliant ads and buy premium inventory

Broadcasting & Cable

Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities

Demand-side platform’s CEO, other employees to join Premion

Broadcasting & Cable

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How Local Ad Sellers Can Meet Shifting Advertiser Demand

The rise of CTV has brought a new level of control, transparency and reporting to TV

TV Tech

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

Broadcasting & Cable

Teads Report Lists 5 Ad Tech Trends Impacting Media

Marketers will have to adjust to deal with CTV, artificial intelligence

Broadcasting & Cable

How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)

Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?

Broadcasting & Cable

Survey: Half of CTV Users Want to Shop Directly from TV Ads

Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions

TV Tech

How To Watch Emmys Awards 2023 Online And Live Stream From Anywhere

The waiting's finally over for the cream of the small screen. Our guide explains how you can watch the Emmys 2023 online wherever you are, broadcasting live on Fox in the US.

Cinemablend

How to watch the Emmys 2023 online — streaming date, time and more

Here's how to watch the Emmys 2023 online to see which of the year's top shows take home the crown.

Tom’s Guide

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Cinemablend

How To Watch Caught In The Act: Unfaithful Season 2 And Stream New Episodes From Anywhere

With cheaters being put on blast in all new episodes, see how to watch Caught in the Act: Unfaithful Season 2 online on MTV in the US or wherever you are.

TechRadar

How to watch La Brea season 3 — stream the final part from anywhere

Prepare to dive into the sinkhole one last time for the final instalment of this sci-fi mystery show. Here's how to watch La Brea season 3 online from anywhere.

TV Tech

tvScientific Unveils CTV Ad Training Course, Community

Performance TV Academy courses will offer courses on CTV ad strategies and tactics

Broadcasting & Cable

tvScientific Launches Academy To Boost CTV Ad Performance

tvRoom Community will offer advice about tools, tactics and best practices

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news in one place.

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TV Tech

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

Broadcasting & Cable

Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

Executives predict dollars will shift as linear and digital continue to blur

TV Tech

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

More innovation from AI, the growing importance of live sports streaming and a big shift in ad dollars are among the predictions made by LG’s Tony Marlow

Multichannel News

Why CTV Is Playing Catch-Up to YouTube in the Ad Game

Bite-sized clips, granular targeting and simple buying afford advantages to Alphabet-owned platform

TV Tech

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

Broadcasting & Cable

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

TV Tech

The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model

Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024

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