The Latest Breaking News from Augmented reality

Made in partnership with global creative company Buck, the WebAR feature allows consumers to explore vintage Nike products.

Earlier this month, posters started going up around Sydney advertising an event called “In the Ops Room, with Palmer Luckey”. Rather than an album launch or standup gig, this turned out to be a free talk given last week by the chief executive of a high-tech US defence company called…

'It has been a privilege to to be part of this project to create a truly immersive learning experience,' says director Harvey Trent

By Eran Elhanani One day you won't be able to imagine a world without the metaverse, and that day is today.

You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn’t know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its…

The use of virtual reality (VR) and augmented reality (AR) for environmental education is controversial. Some are concerned that these technologies might replace or disrupt outdoor experiences that can connect students to nature and develop pro-environmental behaviours.

Leading software development company Heartcore Enterprises, Inc (NASDAQ:HTCR) launched "truRes-12K", the world's first 12k-compatible real-time 360° virtual reality camera. HeartCore developed the first-ever 12K VR camera that provides users with higher-quality VR and AR images by combining a camera, chipset, stitching processing technology, and compression technology.  HeartCore aims to market and sell its truRes-12K…

Walmart Inc (NYSE: WMT) agreed to acquire Memomi, an augmented reality (AR) optical tech company. The financial terms of the transaction remain undisclosed. Memomi is a leading technology provider for enhancing virtual optical try-on experiences, helping customers virtually "try on" eyewear in real-time for a seamless, easy, and fun omnichannel experience. Since 2019, Memomi…

Krept from Krept and Konan has created Nala’s Baby following the birth of daughter, Nala - and it’s the first skincare brand to include educational augmented reality functionality