The Latest Breaking News from Audi

Broadly speaking, electric vehicles are throwing loyalty out the window and helping brands steal buyers from competitors in unexpected ways. That's something we've known to be true for years, and it's something car companies brag about constantly. For automakers, "conquests" are a big deal. 

2024 was a terrible year for Audi. Deliveries fell by 11.8% to 1,671,218 cars, allowing Tesla to overtake the Four Rings for the first time ever. Domestic rivals BMW and Mercedes also finished way ahead in the luxury sales race. With that in mind, you'd think that the last thing…

Audi's been in the electric-vehicle game for longer than most people might think. The E-Tron SUV—later renamed the Q8 E-Tron—hit production in 2018, years before we'd see anything of the sort from Mercedes-Benz or Cadillac. In that way, it's one of the OGs of the modern electric era. 

A few years ago, the Insurance Institute for Highway Safety (IIHS) discovered that its automatic emergency braking (AEB) test wasn’t really simulating real-world crashes. It had been testing the systems at relatively low speeds, far below the speeds where most rear-end crashes actually occurred. The IIHS decided to raise the…