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The Latest Breaking News from Amy Reinhard

Netflix Sees 150% Pop in Upfront Ad Sales

The streamer also announced expanded advertiser capabilities and new measurement partnerships

TV Tech

Netflix Stock Hits All-Time High On Advertising Sales Success

Subscription streaming video leader Netflix on Tuesday said its upfront advertising commitments more than doubled this year.

Investors Business Daily

Netflix Says It Closed Upfront With 150% Increase in Sales

Season 3 of ‘Bridgerton’ draws sponsors including L’Oreal, Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, Hilton

Broadcasting & Cable

From analysis to the latest developments in health,
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Everyone Offers Tomorrow’s Advertising Today (Upfronts)

Along with big stars, programmers promise that data and tech will deliver big results

Broadcasting & Cable

Netflix Ad Tier Hits 40M Monthly Active Users

That is 8X the 5M it had a year ago; the ad supported plan now accounts for over 40% of all new signups

TV Tech

Netflix To Launch In-House Advertising Tech Platform

The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales

Multichannel News

Netflix's ads tier continues to defy critics as sign ups jump 8 million in 2 months

Netflix continues to add millions of new users to its ad-supported tier, whose total is just shy of 25 million.

TechRadar

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Netflix’s New Ad Chief Touts Growth to 15 Million Users

Amy Reinhard touts ad formats, sponsorships

Broadcasting & Cable

Netflix is cutting back, but not on LA productions

At the Sunset Bronson Studios in Hollywood on a recent afternoon, teenager Reyn Doi rehearsed lines for the new sitcom "That '90s Show." He was sitting at table in a meticulously designed set that featured a wallpapered kitchen, shelves filled with teacups and bundt pans hanging from the wall.

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