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The Latest Breaking News from Upfront

Netflix Sees 150% Pop in Upfront Ad Sales

The streamer also announced expanded advertiser capabilities and new measurement partnerships

TV Tech

Netflix Stock Hits All-Time High On Advertising Sales Success

Subscription streaming video leader Netflix on Tuesday said its upfront advertising commitments more than doubled this year.

Investors Business Daily

NBCU Claims Growth in Upfront Advertising Sales

Sports, Peacock are strong spots

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

Venture firms need to emulate private equity, says Upfront Ventures partner Mark Suster

With IPOs and mergers still on hold, VCs may look to secondaries as their exit, Suster predicted at Fortune's Brainstorm Tech conference.

Fortune

GroupM To Double Ad Spending On Women’s Sports Programming

Clients including adidas, Ally, Coinbase, Discovery, Google, Mars, Nationwide, Unilever and Universal Pictures are looking to play

Broadcasting & Cable

Disney Upfront Volume Flat As Negotiations Are Completed

40% of upfront dollars are for streaming and digital

Multichannel News

Why YouTube, the Biggest Platform in TV, Moved Beyond the NewFronts (Evan Shapiro)

The larger threat to all the other TV and streaming platforms: YouTube is actually better at selling today’s TV advertising than everyone else. Way, way better

Broadcasting & Cable

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'At the end of the day, we do not have to be superwomen' - RTE broadcaster Katie Hannon on finding a balance

The modest Kerry woman – whose new TV show Upfront fills the slot vacated by Claire Byrne on Monday nights – shies away from the spotlight.

Irish Mirror

The week in audio: Upfront: Euro 2022 Guide; Between the Ears: In the Footsteps of Beryl the Boot; Good Ship Brewdog

The women’s Euro championships are in safe hands with Upfront; plus, the sound effects artist who shaped postwar British film and the trouble with Brewdog

People

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read the most diverse news in one place.

Organisations

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