Honey & Co. founders Sarit Packer and Itamar Srulovich are to open a new deli, bakery and cafe in Bloomsbury this September.
Called Honey & Co. Daily, the couple have found a site on the corner of Alfred Place Gardens and Store Street, describing it as a “light-filled space” to be divided into two sections.
The first will be a deli-cum-takeaway, serving coffees, pastries, and lunches to go, while the second will be a casual, 40-cover dining room with a “more substantial” all-day menu.
Like Packer and Srulovich’s Honey & Co. restaurants, the focus will be on Middle Eastern cooking, both in the pastries, salads and sandwiches for takeaway and the sit-down dishes served to diners.
On the way are the likes of lachma — perhaps better-known to readers as lahmacun — the meat-topped flatbread found across the Middle East, and shakshuka, where eggs are poached in olive oil, tomatoes, garlic and spices.
Srulovich said: “From the start, our baking has been our beating heart, the backbone and basenote of everything we do - from the morning bread through to the afternoon cakes and the last sweet bite after dinner, everything happens in, near or around our pastry section.”
Packer hinted the project has been a long time coming, paying tribute to his wife who is behind the breads, pastries and cakes that have helped carve out Honey & Co.’s reputation.
He said: “Our day is shaped by our baking, and we want to bring that routine to our guests.
“Our whole operation is powered by my wife Sarit, not least our pastry section — a fairy of sugar, fruit and flour, she conjures up incredible baked goods seemingly without moving, certainly without measuring too much, performing something not far from pure magic.
“This place is truly the space she deserves, a brand new kitchen dedicated to her art, plus a dining space that is so beautiful, I wish we could move in… it will make you weep.”
The couple will also be hosting supper clubs and events at the space on Friday and Saturday nights.
