AdImpact has named Don Norton general manager, a new post at the company, effective immediately.
Norton has served as a strategic advisor to AdImpact since October.
In his new role, Norton will be responsible for new business strategy and driving adoption of the company’s data solutions and products.
“Don has played an integral part in AdImpact's success since officially joining the company last year,” AdImpact CEO Kyle Roberts said. “His extensive experience in the digital media industry, combined with his leadership skills, not to mention his familiarity with our business makes him the ideal leader for this role. We all look forward to what he brings to this role as he plays a critical role on our executive bench in support of our long-term strategic vision for the company.”
In addition to working with AdImpact, Norton was a strategic adviser to Beachfront. Before that, he was president of the Gimbal division of Infillion. Previously, he was with Google and Doubleclick.
“I’m excited to build upon an already positive relationship with AdImpact,” Norton said. “AdImpact is an innovative company that is solving significant issues for its customers. As the measurement needs for the advertising industry continue to evolve with increased fragmentation of TV consumption and connected TV dollars coming online quickly, partners are looking for more accurate cross-TV ad exposure and viewership intelligence so they can drive sales and understand their audiences better.”
