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The Latest Breaking News from AdImpact

US election answers the question: how do you spend a billion dollars?

The candidates have raised an extraordinary amount of money in an election awash with cash on an unprecedented scale

The Guardian - US

In final days of senate race, Colin Allred bests Beto O’Rourke’s 2018 senate fundraising record

Colin Allred also continues to out raise Ted Cruz bringing in over $11.8 million in the first 16 days of October. Cruz raised $9.9 million in the same period.

The Texas Tribune

Democrats are spending a whopping 73% more than Republican rivals this election season

Trump is going hard on doom and gloom while Harris questions the ex-presiden’s fitness for office.

The Independent UK

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Ted Cruz challenger narrows gap in Texas

Democratic congressman polling closer to Sen. Ted Cruz and independent race rankers are noticing

Salon

Colin Allred narrows gap in Texas Senate race, but can he win?

The Democratic congressman is polling closer to Sen. Ted Cruz in his challenge this year, and independent race rankers are noticing.

The Texas Tribune

As Election Nears, Republicans Pour Millions Into Anti-Immigrant Ad Campaign

Candidates and their supporters have spent $117 million to portray the situation at the border as an invasion.

Capital & Main

NFL Opener Draws 48.9M Average Audience

The Kansas City Chiefs, Baltimore Ravens matchup reached a peak of 55.6M viewers, according to AdImpact

TV Tech

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Republican candidate for governor Mark Robinson is losing the ad war in North Carolina

The firebrand lieutenant governor is being outspent, largely on ads using his own extreme rhetoric to define him

The Guardian - US

Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports

New platform measures broadcast, cable and CTV delivery across all markets

Broadcasting & Cable

AdImpact Raises Political Ad Forecast to $10.69B

This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record

TV Tech

New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV

Multichannel News

Biden And Trump Engage In Fierce Ad War Before Debate

Biden and Trump campaigns intensify ad wars ahead of CNN Presidential Debate. Both sides ramp up efforts to sway voters in this closely watched rematch.

Top News

Race to unseat New York progressive ‘most expensive House primary ever’

Aipac breaks its own record to back George Latimer against incumbent fellow Democrat Jamaal Bowman

The Guardian - US

Ohio Senate race ready for mega-million fall ad splash

The Ohio race could determine control of the Senate next year.

Axios

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Broadcasting & Cable

Vizio Expands Work With AdImpact Ahead of Elections

Political ad buyers will have more data to target voters

TV Tech

Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M

More than one third of viewers plan to watch both the men’s and women’s tournament

Broadcasting & Cable

AdImpact Names Laia Pescetto VP of Marketing

Client base grew 400% in 2023

TV Tech

AdImpact: Super Bowl Viewing Peaked at 115.5M

Viewing peaked at 115.5M right before the half-time show

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news in one place.

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WEKU

How the Iowa caucuses work, why they're first — and why they're significant

Why does Iowa dominate the political conversation every four years around this time, and how do the caucuses even work? Let's explore why they matter in 2024.

The Independent UK

Vivek Ramaswamy resumes 'idiotic' TV ad spending

It comes after Mr Ramaswamy called TV ad spending ’idiotic’ and ‘a trick that political consultants use to bamboozle candidates who suffer from low IQ’

The Independent UK

Trump predicts Vivek Ramaswamy will drop out of 2024 race after major campaign move

Ramaswamy pulled TV ads weeks ahead of Iowa caucuses

TV Tech

AdImpact Launches Potomac Political Media Buying Software

AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time

The Independent UK

Iowa's two campaigns: Donald Trump's rivals search for paths to stop him as he blazes his own trail

Nikki Haley has booked her largest venue in Iowa since launching her campaign

TV Tech

Barbenheimer: Oppenheimer Topped Summer Movie Trailer Ad Airings

Oppenheimer has more than double Barbie’s ad airings on linear television and double Barbie’s television ad impressions according to ad impact

The Independent UK

Ohio election that revolves around abortion rights fueled by national groups, money

An Associated Press analysis of campaign finance data shows that supporters and opponents of a proposed constitutional amendment change in Ohio are largely funded by out-of-state donors, despite repeated messaging about the need to get such interests out of Ohio politics

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