The Latest Breaking News from Yvon Chouinard

We look into the reasons why The North Face is so expensive, delving into the origins of the world-conquering brand

Known for its quality and sustainability, Patagonia is one of the world’s most successful outdoor brands – but why is their kit so expensive?

It’s Patagonia vs Columbia: we put the two American outdoor behemoths up against each other, taking a look at their origins, kit and ethos

Demna shunned, Valentino crowned, and a Nineties old guard is celebrated once again

Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting…

Patagonia’s founder Yvon Chouinard made headlines recently with the decision to give his family’s $3 billion company, and its future profits, to the fight against climate change. In his words, “Earth is now the company’s only shareholder.”

Going forward, all of Patagonia’s profits, some $100 million annually, will fund efforts to address climate change and advance wilderness preservation, the company announced on September 14, 2022.

The news has been pretty bleak lately and it's been hard to keep up with all the sombre events that have been going on, so you may have missed a few stories that could make you a bit more hopeful for the future

Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now an adviser and lecturer focused on sustainability, I don’t expect many other U.S.-based companies to follow their…