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The Latest Breaking News from YouTube Shorts

UK TikTokers say goodbye to US followers as ban looms: ‘It’s a really beautiful community’

British content creators, who may lose a big chunk of their audiences, say they see the app as a gateway to Americans

The Guardian - US

TikTok influencers resist a move to Meta under the app's looming ban. 'The vibes are not the same'

There’s some apprehension about audience-building and monetization options on Meta.

Fortune

Fourth Quarter Alphabet Earnings Due Feb. 4. Is Google Stock A Buy?

Q4 earnings for Google stock are due Feb. 4. AI-driven competition in the internet search business and DoJ antitrust cases still loom.

Investors Business Daily

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'Santa Rally' Hits Turbulence. Is Google A Buy Or Sell Heading Into 2025?

Google stock has gained 37% in 2024 as investors mull the future of its internet search business and the outlook for DoJ antitrust cases during the Trump administration.

Investors Business Daily

Nasdaq Retreat Picks Up Steam. Trump Tech Rally Fades. Is Google Stock A Buy Or Sell?

The impact of AI competition on the search ad business remains a key issue for Google stock. Also, DoJ lawsuits have pressured GOOGL stock.

Investors Business Daily

As Magnificent Seven Struggle, Alphabet Finds Support At 200-Day Line. Is Google A Buy?

A Google stock catalyst could be cloud computing leader Thomas Kurian's appearance at a Goldman Sachs tech conference on Sept. 10.

Investors Business Daily

YouTube Shorts Produce Results for Chicken of the Sea Campaign With Jessica Simpson

Media plans from Ignited and Pixability targeted millennial pop-culture fans who know they’re not eating chicken

Broadcasting & Cable

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YouTube wants to show you Shorts in more places on the web

YouTube is testing showing Shorts in the recommended sidebar in a small carousel, but it's only available for a limited number of users.

Android Central

Short-Form Video Content Revolutionizing Brand Engagement

Discover the power of short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts for engaging audiences and driving brand success.

Top News

How to save YouTube Shorts songs to YouTube Music

Here's the easiest way to save songs from YouTube Shorts onto YouTube Music on both mobile and browser.

Laptop

IAS Expands YouTube Shorts Measurement Capabilities

IAS’s advanced brand safety and suitability measurement is now available globally for advertisers on YouTube Shorts

TV Tech

'People are posting a lot less on public social media': Creator economy investor says the old web is gone, replaced by 'people who are professionally entertaining you'

Social media has gone from a place where users connect with friends to a distribution network for influencers, Sasha Kaletsky of Creator Ventures says at the Fortune Global Forum.

Fortune

YouTube TV just announced 5 new features coming to NFL Sunday Ticket

YouTube TV just announced 5 new features coming to NFL Sunday Ticket and teased student pricing plans. Here’s everything you need to know.

Tom’s Guide

YouTube Shorts will get longer thanks to live streaming, Collab videos

YouTube Shorts is getting a much-needed glow-up with Remixes, pulled effects from other Shorts, and easier editing tools for turning old landscape videos into portrait Shorts.

Android Central

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Fortune

YouTube’s Shorts already rivals TikTok with 2 billion views per month. Now it has ‘collabs,’ stickers for audience participation and other new features

The platform announces features that make the TikTok competitor more closely resemble TikTok.

TV Tech

IAS Enhances YouTube Capabilities

Integral Ad Science rolls out viewability and invalid traffic measurement for YouTube shorts

TV Tech

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

Zenger

Alphabet’s Q2 Results Beat Expectations, Driven By Strong Cloud Business

Google Properties' growth expected to rebound and YouTube Shorts surges, fueling optimism for long-term AI-driven growth.

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Android Central

YouTube Shorts tests letting users turn comments into TikTok-style videos

YouTube is experimenting with a new feature that lets viewers create Shorts from comments on other people's videos.

Fortune

How Alan Chikin Chow became YouTube Shorts’ #1 creator

By studying successful content and the YouTube algorithm, Chow has become the platform's top short-form creator.

Fortune

YouTube touts Shorts as its 'number one' hope for growth

It is paying better than the other platforms for the bulk of creators, according to creators interviewed by Fortune.

Android Central

As TikTok remains in limbo, it’s time for YouTube Shorts to have a major glow-up

As lawmakers in the U.S. debate whether or not to ban TikTok permanently, Google and Meta should start thinking about how it can capitalize on this moment with Shorts and Reels, analysts suggest.

Fortune

YouTube's unusual 'wartime' CEO

Mohan may not have the fiery demeanor of some of his fellow internet platform CEOs, but insiders warn that it's a mistake to underestimate him.

Fortune

YouTube Shorts breeds goodwill among creators with new revenue sharing model

This is what creators report in the first weeks that YouTube has shared Shorts advertising revenue with video makers.

Investors Business Daily

Despite Talk Of U.S. Ban, TikTok Keeps Rolling Over FANG Stocks Like Google, Meta

Even as U.S. lawmakers target TikTok, the social media app is morphing into a global giant, taking on Google, Facebook, Snap and others.

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